Multiplatform Radio: Maintaining Existence and Performing Media Functions in the Digital Age

Dinda Nur Ardilla; Andre Noevi Rahmanto; Sudarmo

doi:10.55927/fjss.v2i1.3577

Authors

Dinda Nur Ardilla Master of Communication Studies Program, Sebelas Maret University, Surakarta
Andre Noevi Rahmanto Master of Communication Studies Program, Sebelas Maret University, Surakarta
Sudarmo Master of Communication Studies Program, Sebelas Maret University, Surakarta

DOI:

https://doi.org/10.55927/fjss.v2i1.3577

Keywords:

Radio, Multiplatform, Media Convergence, Digital

Abstract

The pattern of public consumption of media is starting to shift to online-based platforms. Local private radio especially, has big challenges in the digital era. The focus of this study is to analyze the use of digital technology in supporting K Radio's analogue broadcasts, which is one of the local radio stations in Jember. This study uses a qualitative method with 3 data collection techniques, namely in-depth interviews, direct observation, and utilizing documents. The results showed that K Radio was quite successful in implementing media convergence to support terrestrial channels. As a news radio, K Radio also continues to carry out its function as a mass media which cannot be separated from providing information, education, entertainment and exercising social control

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