Behavior Generation Millennials in Use Go-Food Application

Besse Miftahul Khaerina; Wulandari .B; Nur Sasatri  Putri; Muhammad  Hasan

doi:10.55927/fjss.v2i4.7172

Authors

Besse Miftahul Khaerina Universitas Negeri Makassar
Wulandari .B Universitas Negeri Makassar
Nur Sasatri Putri Universitas Negeri Makassar
Muhammad Hasan Universitas Negeri Makassar

DOI:

https://doi.org/10.55927/fjss.v2i4.7172

Keywords:

Generation Millennial, Go-Food Application

Abstract

In the era of revolution industry fourth, progress technology information has change style life today 's generation, especially generation born millennials _ between 1980 to 2000. Generation _ millennial identify characteristic features what's unique is: 1) user content creation (UGC), 2) technology and literacy information, 3) consumer behavior and 4) tendencies lazy. In study This technique analysis descriptive And linear regression is used For data analysis . In the era of revolution industry fourth, importance development technology information will bring change fundamental in style life public everyday, Wu & Chiu (2015). Development This have impact direct and no directly towards method public Work And life. Change This push modern society towards consumerism. Millennials, too known as Generation Y, includes people born between 1980 and 2000 and _ aged around 15 to 34 years oldPg This in accordance with Average age of students : between 19 and 34 years

Downloads

Download data is not yet available.

References

Approach based on ecological consumer behavior in an emerging economy. Journal of Marketing Theory and Practice 23, 287-302.

Brochado, Ana, Nidia, T., & Fernando, O. (2017). The ecological conscious consumer behaviour: are the activists different. International Journal of Consumer Studies, 138-146.

Gonzalez, Eva, M., Reto, F., & Lorena, C. (2015). Green shades: a segmentation

Gurtner, Sebastian, & Katja, S. (2016). How to catch the generation Y: Identifying consumers of technological innovations among youngsters. Technological Forecasting and Social Change, 101-107.

Heo, Jun, & Siidharth, M. (2019). What triggers young Millennials to purchase eco-friendly products?

Huong, P., Ninh Nguyen, & Nam Thanh, N. (2019). Evaluating the purchase behaviour of organic food by young consumers in an emerging market econom. 540-556.

Kautish, Pradeep, & Rejesh, S. (2020). Determinants of pro‐environmental behavior and environmentally conscious consumer behavior: An empirical investigation from emerging market. Business Strategy and Development, 112-127.

Kuzniar, Wieslawa, & Tomasz, S. (2021). The impact of ecological knowledge on young consumers’ attitudes and behaviours towards the food market. 13.

Lubov, K. (2023). Simulation Modeling of Consumer Behavior Within the Concept of Smart Consumption.

Mahoney, L., & Tang, T. (2016). Strategic Social media: From Marketing to Social Change (1st ed.). Hoboken, NJ: Wiley-Blackwell.

Muhammad, Abid, S., & David, L. (2018). Market segmentation based on eco-socially conscious consumers’ behavioral intentions: Evidence from an emerging economy. 14-27.

Roberts, M., Barker, M., Zahay, D., Bormann, N., & Barker, D. (2016). Social media market-ing: a strategic approach.

Scott, D. (2015). The New Rules of Marketing and PR: How to Use Social media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (5th ed.). New York: John Wiley & Sons Inc.

Sho, C., Yang, Y., Juneja, S., & Seetharam, T. (2022). IoT data visualization for business intelligence in corporate finance. Information Processing & Management.

Siegmar, Otto, & Florian, G. (2014). Ecological behavior across the lifespan: Why environmentalism increases as people grow older. journal of Enviromental Psychology, 331-338.

Singh, & Anijali. (2014). Challenges and Issues of Generation Y. Journal of Business and Management, 59-63.

Smith, P., & Chaffey, D. (2013). Emarketing excellence. St. Louis, MO: Taylor and Francis.

Sonali, Diddi, Briittanny, B., & Katie, M. (2019). Exploring young adult consumers’ sustainable clothing consumption intention-behavior gap: A behavioral reasoning theory perspective. 200-209.

Suki, & Norazah, M. (2014). Investigating the measurement of consumer ecological behaviour, environmental knowledge, healthy food, and healthy way of life. International Journal of Social Ecology and Sustainable Development, 12-21.

Szmkowiak, A., Melovic, B., & Kundi, G. (2021). Information technology and Gen Z: The role of teachers, the internet, and technology in the education of young people. Technology in Society.

Tumer, & Anthony. (2015). Generation Y: Technology and social interest. The Journal of Individual Psychology University of Texas, 103-113.

Uitto, A., Jelle, B.-d., & Seppo, S. (2015). Participatory school experiences as facilitators for adolescents' ecological behavior. Journal of Environmental Psycholofy, 55-56.

Vicente, M., Maria, A., & Julen, I. (2013). Environmental knowledge and other variables affecting pro-environmental behaviour: Comparison of university students from emerging and advanced countries. Journal of Cleaner Production, 130-138.

Wu, L., & Chiu, M.-L. (2015). Organizational Applications of IT Innovation and Firm's Com-petitive Performance: A Resource-Based View and the Innovation Diffusion Approach. Journal of Engineering and Technology Management. 25-44.

Yadav, Rambalak, & Govind Swaroop, P. (2016). Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior.”. Jurnal of Cleaner Production, 732-739.

Zalega, & Tomasz. (2019). Sustainable consumption in consumer behaviour of young Polish consumers. 82-107.