https://journal.formosapublisher.org/index.php/fjss <p><strong>Formosa Journal of Social Sciences (FJSS)</strong> is a peer reviewed international journal that covers the fields of scientific research, literature studies and academic scholarship that study social groups and, more generally, human interactions. FJSS is a quarterly publication also cover articles on extended fields of social science. FJSS publishes articles quarterly on march, june, september and December.</p> PT FORMOSA CENDEKIA GLOBAL en-US Formosa Journal of Social Sciences (FJSS) 2830-0246 https://journal.formosapublisher.org/index.php/fjss/article/view/10723 <p>This study aims to analyze the impact of marketing communication through personal selling on consumer brand awareness in Banuhampu District, Agam Regency. Additionally, this study evaluates the effect of electronic marketing communication (e-marketing) by the micro, small, and medium enterprises (MSME) Dapurnya Ami on consumer brand awareness in the area. The research method used is a quantitative approach conducted in Banuhampu District, which consists of seven villages. The sample was selected using proportionate stratified random sampling, purposive sampling, and accidental sampling techniques, with a total of 400 respondents. Data was collected through questionnaires distributed to consumers who are the target market of the MSME Dapurnya Ami. Data analysis was performed using various techniques, including single table analysis, cross-tabulation analysis, and hypothesis testing using Spearman's rho rank. The results show a positive correlation between the personal selling marketing communication of Dapurnya Ami and consumer brand awareness, indicated by r=0.001 and p=0.718. This suggests that the first hypothesis is accepted with a significance level of less than 0.05. Furthermore, the correlation between electronic marketing communication (e-marketing) of Dapurnya Ami and consumer brand awareness is also positive, with r=0.001 and p=0.836, indicating that the second hypothesis is accepted at the same significance level</p> Shafira Triana putri Mazdalifah Dewi kurniawati Copyright (c) 2024 Shafira Triana putri, Mazdalifah, Dewi kurniawati https://creativecommons.org/licenses/by/4.0 2024-09-09 2024-09-09 3 3 587 612 10.55927/fjss.v3i3.10723 https://journal.formosapublisher.org/index.php/fjss/article/view/10987 <p>Communication within an organization plays a crucial role in determining the professionalism and work motivation of teachers. This study aims to examine the impact of organizational communication culture and organizational communication climate on the professional performance and work motivation of teachers at Maura El-Mumtaz Education Foundation. Using a quantitative approach, this research involved 36 teachers as respondents, selected through a total santpling method. Data were collected through a structured questionnaire designed to measure four main variables: organizational communication culture, organizational communication climate, professional performance, and work motivation. Data analysis was conducted using multiple linear regression techniques to determine the extent to which organizational communication culture and climate influence teachers' professional performance and work motivation. This study supports the Transitional Theory, which posits thatpositive changes in organizational communication culture and climate can enhance performance and work motivation. Additionally, the findings reinforce the Human Relations Theory, which emphasizes the importance of social interaction and effective communication in improvingjob satisfaction and productivity. The results of the study indicate that organizational communication culture has a positive and significant influence on teachers' professional performance</p> M.Fahrur Rozy Stp Iskandar Zulkarnain Humaizi Copyright (c) 2024 M.Fahrur Rozy Stp, Iskandar Zulkarnain, Humaizi https://creativecommons.org/licenses/by/4.0 2024-09-09 2024-09-09 3 3 561 586 10.55927/fjss.v3i3.10987