Follower Analysis Reception Instagram Account Bye Bye Plastic Bag Against plastic problems in Bali

Abstract

Indonesia is the second largest plastic polluter in the world. The method used is library research. Where the data comes from qualitative methods by collecting data in the form of observations and interviews with informants who are followers of the social media account @byebyeplasticbags analyzing the text content of Instagram users, both in receiving texts and responding to texts on one island one voice content. Reception of messages at the context level, how followers (followers) receive that context. Efforts to preserve the environment against single-use waste are not only the task of the government. However, it must be carried out collaboratively with the government, community, NGOs, and the private sector. The resource person agreed that the dissemination of information carried out by the bye bye plastic bag account on Instagram educates many people about the environment. They also receive messages conveyed by the end-oder. The message conveyed through the account is considered positive, interesting and does not seem pushy but reaches the public.