Analysis of Koi Fish Marketing Strategy at CV Agro Koi, Kediri Regency

Rafikhein Novia Ayuanti; Imam  Mukhlis

doi:10.55927/fjst.v2i11.6677

Authors

Rafikhein Novia Ayuanti Doctoral Program in Management Science, State University of Malang
Imam Mukhlis Doctoral Program in Management Science, State University of Malang

DOI:

https://doi.org/10.55927/fjst.v2i11.6677

Keywords:

Marketing Strategy, Koi Fish, SWOT Analysis

Abstract

The aim of this research is to find out how to implement koi fish marketing strategies at CV. Agra Koi uses SWOT analysis. Using SWOT analysis as a strategy formulation tool, through SWOT Analysis you can find out internal and external business factors, this series is an application of marketing promotion at CV. Agra Koi Farm Kediri. In this research, researchers used descriptive research aimed at understanding the meaning and uniqueness of the object being studied. And using a qualitative approach. The research location is in Rembang village, Ngadiluwih, Kab. Kediri. Data collection techniques in this research used in-depth interviews, observation, and documentation.

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