The Success of Viral Videos on YouTube as a Growth Driver for MSMEs (Micro, Small, and Medium Enterprises)
DOI:
https://doi.org/10.55927/fjst.v2i11.6990Keywords:
Viral Videos, Social Media, Youtube, Business, MSMEsAbstract
Viral videos on YouTube have become an important source in the growth of Micro, Small and Medium Enterprises (MSMEs). This research aims to analyze 12 viral YouTube message videos with views above 1 million in the context of MSMEs (using the hashtag #UMKM). An in-depth literature review is used to understand the theoretical basis of the viral video phenomenon and how it can be an effective instrument in supporting MSME business growth. Research methods include analysis of video content, including elements that lead to virality, impact on brand awareness, and increased sales. The results of this research reveal important messages, such as creativity, emotional appeal, the use of appropriate keywords, and a positive impact on the growth of MSMEs.
Downloads
References
Bangun, C. S., & Purnama, S. (2022). Optimalisasi Pemanfaatan Digital Marketing untuk UMKM (Usaha Mikro, Kecil dan Menengah). ADI Pengabdian Kepada Masyarakat, 3(2), 89–98. https://doi.org/10.34306/adimas.v3i2.826
Nanda Ivan, R., Annisa, O., & Aidil Armi, M. (2022). Implementasi Strategi Penanganan Krisis Komunikasi Era Digital: Studi Kasus Konten Youtube Podcast Deddy Corbuzier Bersama Ragil Mahardika. Citizen : Jurnal Ilmiah Multidisiplin Indonesia, 2(3), 530–542. https://doi.org/10.53866/jimi.v2i3.144
Rambe, R., Ardianti, H., Amanda, N. P., Komunikasi, D. D., Islam, U., Sumatera, N., Media, S., & Era, M. (2023). Pengaruh Perkembangan UMKM Melalui Media Sosial di Era Modern. 1(10).
Santosa, S., Novianti, R., & ... (2021). Strategi Digital Branding Untuk Meningkatkan Penjualan Umkm Indonesia: Studi Pada Umkm Desa Gelam Jaya, Kabupaten Tangerang. National …, 202–214. http://ncabet.conferences binabangsa.org/index.php/home/article/view/17%0Ahttp://ncabet.conferences-binabangsa.org/index.php/home/article/download/17/27
Sedyastuti, K. (n.d.). View of Analisis Pemberdayaan UMKM Dan Peningkatan Daya Saing Dalam Kancah Pasar Global. Diambil 17 November 2023, dari https://inobis.org/ojs/index.php/jurnal-inobis/article/view/65/55
Syukri, A. U., & Sunrawali, A. N. (2022). Digital marketing dalam pengembangan usaha mikro, kecil, dan menengah. Kinerja, 19(1), 170–182. https://doi.org/10.30872/jkin.v19i1.10207
Yunus, R. M. (2020). Masa Depan Pemasaran Digital: Membuka Peluang Dan Tantangan Melalui Perkembangan Media Sosial. PAPATUNG: Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik, 3(3), 140–149. https://doi.org/10.54783/japp.v3i3.681
https://www.youtube.com/results?search_query=UMKM&sp=CAM%253D
https://www.youtube.com/watch?v=VsnTodDiTZI
https://www.youtube.com/watch?v=lIc9o-COioQ
https://www.youtube.com/shorts/ykaapqoADfs
https://www.youtube.com/watch?v=5SYMAM-yJPA
https://www.youtube.com/shorts/3H-_vDZ5lpc
https://www.youtube.com/watch?v=ZbSKWHl3QUE
https://www.youtube.com/watch?v=zHxhGFnAv90
https://www.youtube.com/shorts/B7V1YQVhrYk
https://www.youtube.com/watch?v=rdXA3_wj074
https://www.youtube.com/shorts/hQzEzEsoeI0
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Moh. Ilham, Sudarmiatin Sudarmiatin, Ludi Wishnu Wardana
This work is licensed under a Creative Commons Attribution 4.0 International License.