The Use of E-commerce on the Behaviour and Lifestyle of Buying Products Online among Students of the University of Sumatera Utara

Argindo Pratama Tampubolon; Iskandar Zulkarnain; Mazdalifah Mazdalifah

doi:10.55927/fjst.v2i12.7268

Authors

Argindo Pratama Tampubolon Master of Communication Studies Program, Faculty of Social Science and Political Science, Universitas Sumatera Utara
Iskandar Zulkarnain Master of Communication Studies Program, Faculty of Social Science and Political Science, Universitas Sumatera Utara
Mazdalifah Mazdalifah Master of Communication Studies Program, Faculty of Social Science and Political Science, Universitas Sumatera Utara

DOI:

https://doi.org/10.55927/fjst.v2i12.7268

Keywords:

E-Commerce, Buying Behavior, Lifestyle, Communication Technology, Students, University of North Sumatra

Abstract

This study aims to determine the effect of using E-Commerce on online buying behavior among North Sumatra University students, the effect of using E-Commerce on the lifestyle of North Sumatra University students, and the effect of using E-Commerce on product buying behavior and lifestyle. University of North Sumatra students. This study uses quantitative methods using correlational methods. The results showed that there was an effect of using E-Commerce as a medium for buying products online with the buying behavior of University of North Sumatra students with a correlation value of 0.293 which shows a low but definite level of influence. There is an influence of the use of E-Commerce in the lives of students at the University of North Sumatra with a correlation value of 0.296 indicating a low but definite level of influence. There is an effect of using E-Commerce as a medium for buying products online with the buying behavior and lifestyle of North Sumatra University students of 0.284 which shows a low but definite level of influence. In addition, the results of the positive correlation value show a unidirectional effect.

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