Siahaan, M. and Brina, M. 2024. Proactive Marketing Strategy: Exploring Marketing Strategies to Increase Occupancy through a Dynamic Sales Approach at Madani Hotel Medan. Formosa Journal of Science and Technology . 3, 1 (Feb. 2024), 89–102. DOI:https://doi.org/10.55927/fjst.v3i1.7888.