PANE, H. P.; NAPITUPULU, I. .; LUTHFI, S. .; SITUMORANG, S. H. . Evaluating the Influence of Viral Marketing and Brand Awareness on Purchase Decisions a Study Tiktok Shop. Formosa Journal of Science and Technology , [S. l.], v. 3, n. 11, p. 2527–2538, 2024. DOI: 10.55927/fjst.v3i11.12404. Disponível em: https://journal.formosapublisher.org/index.php/fjst/article/view/12404. Acesso em: 24 may. 2026.