Pane HP, Napitupulu I, Luthfi S, Situmorang SH. Evaluating the Influence of Viral Marketing and Brand Awareness on Purchase Decisions a Study Tiktok Shop. FJST [Internet]. 2024 Nov. 29 [cited 2026 May 24];3(11):2527-38. Available from: https://journal.formosapublisher.org/index.php/fjst/article/view/12404