Analysis of Coffee Shop Business Strategy in Bandar Lampung
DOI:
https://doi.org/10.55927/ijabm.v2i3.4835Keywords:
Coffee Shop, MSMEs, QSPMAbstract
MSMEs boost Indonesia's economy. MSMEs create jobs and reduce poverty in Indonesia, accounting for 56% of business investment and 97% of household work. The number of coffee shops indicates market interest in them. Coffee shops are now used for studying, meeting, and hanging out with friends. Teenagers visit Bandar Lampung City's MSME businesses. Shop and cafe owners benefit from the market segmentation of young people. Even though young people and teenagers love it, a coffee shop must innovate and grow to survive because so many businesses can copy it. This study used quantitative and descriptive qualitative methods. This method collects, analyzes, and interprets data. This chapter's matching and decision stage matrices use EFE, IFE, QSPM data. Early in strategy formulation, the input tool measures subjectivity. The strategist can better generate, prioritize, evaluate, and choose strategies in the Quantitative Strategic Planning matrix by making minor decisions about the relative importance of external and internal factors in the input matrix
Downloads
References
David Fred R, & David Forest R. (2017). Strategic Management: A Compotitive Advantage Approach, Concepts and Cases.
Haekal, J. (2022). Quantitative Strategic Planning Matrix (QSPM) in Determining Alternative Strategies for the Covid-19 Epidemic in the Food and Beverage Manufacturing Companies in Indonesia. International Journal of Scientific and Academic Research, 02(04), 01–10. https://doi.org/10.54756/ijsar.2022.v2.i4.1
Leliga, F. J., Koapaha, J. D., & Sulu, A. C. (2019). Analysis of Internal Factor Evaluation Matrix , External Factor Evaluation Matrix , Threats-Opportunities-Weaknesses-Strengths Matrix , and Quantitative Strategic Planning Matrix on Milk Products and Nutrition Segment of Nestlé India. East AFrican Scholars Journal of Economics, Business and Management, 2(4), 186–191.
Pazouki, M., Jozi, S. A., & Ziari, Y. A. (2017). Strategic management in urban environment using SWOT and QSPM model. Global Journal of Environmental Science and Management, 3(2), 207–216. https://doi.org/10.22034/gjesm.2017.03.02.009
Walukow, M. I., & Pangemanan, S. A. (2015). Developing Competitive Strategic Model Using Quantitative Strategic Planning Matrix (QSPM) Approach for Handicrafts Ceramic Industry in Pulutan, Minahasa Regency. Procedia - Social and Behavioral Sciences, 211, 688–695. https://doi.org/10.1016/j.sbspro.2015.11.104
Zulkarnain, A., Wahyuningtias, D., & Putranto, T. S. (2018). Analysis of IFE, EFE and QSPM matrix on business development strategy. IOP Conference Series: Earth and Environmental Science, 126(1). https://doi.org/10.1088/1755-1315/126/1/012062
Anwar, M. (2018). Business model innovation and SMEs performance—does competitive advantage mediate?. International Journal of Innovation Management, 22(07), 1850057.
Adhitya, D., & Eka, M. (2016). Analisis Model Bisnis Pada Bisnis Sepatu Guten. Inc Menggunakan Model Bisnis Kanvas. Jurnal Sosioteknologi, 15(3), 324.
Sugiyono. (2014). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif Dan R&D. Bandung: Alfabeta
Maksum, I. R., Sri Rahayu, A. Y., & Kusumawardhani, D. (2020). A social enterprise approach to empowering micro, small and medium enterprises (SMEs) in Indonesia. Journal of Open Innovation: Technology, Market, and Complexity, 6(3). https://doi.org/10.3390/JOITMC6030050
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Ilham Arifin, Ayi Ahadiat
This work is licensed under a Creative Commons Attribution 4.0 International License.