The Theory of Marketing's Value Concept
DOI:
https://doi.org/10.55927/ijabm.v2i3.5069Keywords:
Marketing Definition, Marketing Category, Marketing Theory, Value in MarketingAbstract
In the context of marketing, the concept "value" is discussed in this essay. We came to the conclusion after doing a literature review that the concept of "value" needs to be treated separately within the context of marketing theory and encompasses a wide range of ideas. The analysis of how "value" is defined across the disciplines represented in the multidisciplinary marketing database provided the foundation for our conclusions. According to the report, the price is not a marketing metric for "value". The report also discusses future research aimed at the advancement and systematization of the ideas classified as "value" in marketing
Downloads
References
Bartels, R. (1976). The History of Marketing Thought (2nd ed.). GRID INC. Columbus. Ohio. Buzzell, R. D. (1964). Is marketing a science?. Harvard Business Review, 41(1), 32-40.
Converse, P. D. (1945). The development of the science of marketing: An exploratory study. Journal of Marketing, 10(July), 1-34.
Customer Lifetime Value. Retrieved January 12, 2014, from http://www.commonlanguage.wikispaces.net/ Customer+Lifetime+Value
Dokuchaev, I. I. (2009) Tsennost and existential. Fundamental principle of the historical culture of axiology. S. Pb.: Science, 595.
Doyle, P. (2001). Management strategy and tactics. SPb.: Peter.
Economic Profit. Retrieved from http://www.commonlanguage.wikispaces.net/Economic+Profit#EVA Gamble, P., Stone, M., & Woodcock, N. (2002). Marketing relationships with consumers. Moscow: Fair Press.
Golubkov, E. P. (2003). On some concepts and terminology of marketing. Marketing in Russia and abroad, 5, 3-13.
Golubkov, E. P. (2012). Marketing. Glossary of terms (p. 320). M.: Case and service. Gordon, J. (2001). Marketing partnerships. SPb.: Peter.
Grönroos, C. (2007). Service management and marketing: customer management in service competition (3rd ed.).
Christian Grönroos. John Wiley &Sons Inc.
Gummesson, E. (1999). Total Relationship Marketing. Butterworth-Heinemann.
Haksever, C., Chaganti, R., & Cook, R. G. A. (2004). Model of Value Creation: Strategic View. Journal of Business Ethics, 49. http://dx.doi.org/10.1023/B:BUSI.0000017968.21563.05
Hunt, S. D. (1976). Marketing Theory: Conceptualizations of Research in Marketing. Ohio: Grid
Publishing. Hunt, S. D. (1983). Marketing Theory: The Philosophy of Marketing Science. Illinois: Richard D. Irvvm, Inc.
Ivashkova, N. I. (2013). Modern marketing concept of creating value for consumers, businesses and society.
Bulletin of the Russian Economic University, 8(62), 91-100.
Ivin, A. A. (Ed.). (2004). Philosophy: Encyclopedic Dictionary. Retrieved from http://dic.academic.ru/dic.nsf/ enc_philosophy/952/%D0%9F%D0%9E% D0% 9D% D0% AF% D0% A2% D0% 98% D0% 95
Kotler P. A. (1972). Generic Concept of Marketing. Journal of Marketing, 36(April), 46-54. http://dx.doi.org/10.2307/1250977
Kotler, F., Kartadzhayya, H., & Setiawan, A. (2012). Marketing 3.0: From Prod-ucts to consumers and then the human soul (p. 240).
Kotler, P. A., & Keller, K. (2006). Marketing management. Prentice Hall.
Lambin, J.-J. (1996). Strategic Marketing. European perspective, 15, 589. SPb., Nauka.
Leontiev, D. A. (2014). Psychology of meaning: the nature, structure and dy-namics of the sense of reality. Retrieved from http://lib.rus.ec/b/438033/read
Meshcheriakova, N. S. (2010). Analysis of the concept of “utility” and “value” of the goods in marketing as applied economics. Economic Sciences and Humanities, 11(226), 137-144.
Neganova, V. P. (2012). Category value in relationship marketing. Marketing and reklama, 3(41), 122-127.
Nikishkin, V. V. (2012). The innovative concept of marketing as a response to the challenges of the modern world. Practical marketing, 12(178), 4-7.
Nikolaev, A. M. (2009). Customer value as a structure factor of the marketing mix. Journal of Economic teorii, 3, 23-31.
Payne, A. (2007). Handbook of CRM: Achieving Excellence in Customer Man-agement. Minsk: Grevtsov.
Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. NY: Free
Press. Prahlad, K. K., & Ramaswamy, V. (2006). Future competition. Creating a unique value with customers (p. 352).
Ramsay, J. (2005). The real meaning of value in trading relationships. Interna-tional Journal of Operations & Production Management, 25(6), 549-565. http://dx.doi.org/10.1108/01443570510599719
Repev A. P. (n. d.). Value (value), USP and selling points. Retrieved from http://www.repiev.ru/articles/ Value.htm
Ryan, M. J., & O'Shaughnessy, J. (1982). Scientific Explanation and Technologi-cal Prediction. In R. Bush, & S. Hunt (Eds.), Marketing Theory: Philosophy of Science Perspectives (pp. 22-25). Chicago: American Marketing Associa-tion.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Marisa Yunita Br Depari
This work is licensed under a Creative Commons Attribution 4.0 International License.