Influence of Service Quality And Facilities on Visitor Satisfaction (New Royal Adventure Visitor Case Study)

Rias Aji Pangestu; Trio Handoko Handoko; Zandra Dwanita Widodo

doi:10.55927/ijabm.v2i4.5124

Authors

Rias Aji Pangestu Tunas Pembangunan University
Trio Handoko Handoko Tunas Pembangunan University
Zandra Dwanita Widodo Tunas Pembangunan University

DOI:

https://doi.org/10.55927/ijabm.v2i4.5124

Keywords:

Service Quality, Facilities and Visitor Satisfaction

Abstract

This study aims to determine the effect of: (1) Service Quality, (2) Facilities, on New Royal Adventure visitor satisfaction either partially or simultaneously. This type of research is quantitative using primary data types. Testing the analysis of data quality using validity and reliability tests. This study used a purposive sampling method where the samples taken were from certain consideration data which were generally adapted to the objectives and research problems and the sample in this study totaled 100 respondents who were visitors to New Royal Adventure. Data collection techniques in this study by distributing questionnaires with a Likert scale and directly with the respondents. The results of this study by means of the t test show that the variables of service quality and facilities have a positive and significant influence on New Royal Adventure visitor satisfaction. Also, the F test shows that the variables of service quality and facilities have a positive and significant influence on New Royal Adventure visitor satisfaction. While the results of the R2 coefficient test have an Adjusted R Square value of 52,1%, which means that the variable visitor satisfaction is influenced by the variables contained in this research and the remaining 47,9% is influenced by other variables outside of this study such as destination image, tourist loyalty, and product quality

Downloads

Download data is not yet available.

References

Ibrahim, M., & Thawil, S. M. (2019). Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen. Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 4(1), 175–182.

Iskandar, D. (2018). Strategi peningkatan kinerja perusahaan melalui pengelolaan sumber daya manusia dan kepuasan kerja dan dampaknya terhadap produktivitas karyawan. Jurnal Ilmiah Bisnis Dan Ekonomi Asia, 12(1), 23–31.

Ismanto, W., & Munzir, T. (2020). Analisis Faktor-Faktor Yang Mempengaruhi Kepuasan Konsumen. JURNAL DIMENSI, 9(3), 536–548.

Listyawati, I. H. (2020). PENGARUH FASILITAS WISATA, CITRA DESTINASI, DAN KEPUASAN TERHADAP LOYALITAS WISATAWAN. Jurnal Bisnis, Manajemen, Dan Akuntansi, 6(2), 35–44.

Millah, H. (2020). Pengaruh Kualitas Pelayanan Karyawan Terhadap Kepuasan Konsumen. Iqtishodiyah: Jurnal Ekonomi Dan Bisnis Islam, 6(2), 134–142.

Prabowo, F., Widodo, Z. D., & Zailani, A. (2023). ANALISIS HUBUNGAN PELAYANAN OPTIMAL DENGAN KEPUASAN PELANGGAN PADA PT PEGADAIAN CP SUKOHARJO. Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi Dan Pelayanan Publik, 10(1), 343–353.

Simatupang, J. (2019). Perancangan sistem informasi jasa servis kendaraan dan penjualan suku cadang pada Jaya Bersama. Jurnal Intra Tech, 3(1), 1–9.

Wardani, I. (2020). Pengaruh Harga, Free Wifi Dan Fasilitas Terhadap Kepuasan Pelanggan Pada Kedai Coffee JMP Pahlawan Lamongan. MELATI STIEKHAD, 35(2), 1.

Widodo, Z. D., Agustini, I. G. A. A., Utama, A. M., Santosa, S., Novianti, R., Anggraini, R. I., Bangun, R.,

Pramanik, P. D., Permata, D., Ahdiyat, M., Dudija, N., Wijiharta, W., & Nugroho, L. (2023). MANAJEMEN

TALENTA. In Z. D. Widodo (Ed.), CV WIDINA MEDIA UTAMA. CV WIDINA MEDIA UTAMA.

Yusuf, A. (2022). Manajemen Pemasaran 1. Insan Cendekia Mandiri.