Study of Affective, Continuance and Normative Commitment of Entrepreneurs in the Development of MSMEs in the Culinary Sector

Thamrin Tahir; Muhammad  Hasan; Muhammad Ilyas Thamrin  Tahir; Nurjannah; Nur  Arisah

doi:10.55927/ijabm.v2i5.6132

Authors

Thamrin Tahir Pendidikan Ekonomi, Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar
Muhammad Hasan Pendidikan Ekonomi, Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar
Muhammad Ilyas Thamrin Tahir Pendidikan Ekonomi, Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar
Nurjannah Pendidikan Ekonomi, Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar
Nur Arisah Pendidikan Ekonomi, Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar

DOI:

https://doi.org/10.55927/ijabm.v2i5.6132

Keywords:

Commitment Study, Entrepreneurial Commitment, MSME Development

Abstract

This study aims to determine and examine how the affective, continuance, and normative commitment of entrepreneurship in the development of MSMEs in the culinary sector. This research was conducted on micro, small and medium enterprises, precisely at the Mas Mud meatball stall located in Bontonompo sub-district, Gowa district. Qualitative research methods are used in this study. This study tries to provide a deeper understanding of the affective, continuance, and normative commitment of entrepreneurship in the development of SMEs. The study explores the important question of how the three components of commitment affect the development of MSMEs that are perceived differently by both owners and employees at the Mas Mud meatball stall. The findings of the study indicate that there is a contribution of affective, continuance, and normative commitment in their influence on entrepreneurs in developing their businesses. The encouragement of self-confidence in an entrepreneur makes him able and willing to change and develop all things and potential in his business

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