A Comparative Analysis of Tata Safari and Mahindra Xuv700: Performance, Design, and Market Perception in Ahmedabad City
DOI:
https://doi.org/10.55927/ijads.v2i4.11356Keywords:
Tata Safari, Mahindra XUV700, SUV market, Performance analysis, Design aesthetics, Automobile industry.Abstract
This study presents a comparative analysis of the Tata Safari and Mahindra XUV700, focusing on performance, design, and market perception in Ahmedabad City. Employing a descriptive research design, data were collected from a diverse demographic sample to evaluate key aspects such as engine power, handling, design aesthetics, interior features, and brand reliability.The survey included questions on age, gender, occupation, monthly income, and ownership or consideration of these vehicles. Findings indicate that while both SUVs exhibit strong market presence, the Mahindra XUV700 consistently outperforms the Tata Safari in terms of performance, design appeal, and user satisfaction. The XUV700’s superior engine power, advanced handling capabilities, and innovative interior features make it a preferred choice among consumers. The study concludes that Mahindra’s strategic emphasis on innovation and customer-centric enhancements has significantly bolstered the XUV700’s competitive edge in the SUV market.
Downloads
References
Ajudiya, M., Patel, M., & Vidani, J. (2023). Beyond fashion: Unveiling the tapestry of consumer satisfaction with Pantaloon's female apparel in Ahmedabad. Journal of Advanced Research in Public Policy and Administration, 5(2).
https://adrjournalshouse.com/index.php/Journal-PublicPolicy-Administrat/article/view/1787
Alkhizar, M., & Vidani, J. (2024). Exploring the factors influencing consumer buying behavior of LG products: A comprehensive study. Journal of Advanced Research in Economics and Business Management, 6(2). https://adrjournalshouse.com/index.php/Journal-Economics-BusinessMgt/article/view/1825
Autocar India. (2023). “Comparative Review: Tata Safari and Mahindra XUV700.” Retrieved from http://www.autocarindia.com
Automobile India. (2023). “Tata Safari vs. Mahindra XUV700: A Comprehensive Review.” Retrieved from www.automobileindia.com , http://www.automobileindia.com
Bansal, A., Pophalkar, S., & Vidani, C. (2023). A Review of Ed-Tech Sector in India. International Journal of Management Analytics (IJMA), 1(1), 63-84.
Bariya, M., Vidani, J. (2023). Analyzing Market Share: A Comparative Study of LG and Samsung Electronics in Ahmedabad. International Journal of Management and Commerce Innovations. Retrieved from https://ijmci.in/index.php/ijci/article/view/146
Bhatt, T., Vadher, P., & Vidani, J. (2023). A Study On Usage Of Variyas Online Payment Apps By The People Living In Ahmedabad City. International Journal of Business and Management Practices (IJBMP), 1(1), Article 39. https://doi.org/10.59890/ijbmp.v1i1.1314
Bhatt, V., Patel, S., & Vidani, J. (2017, February). START-UP INDIA: A ROUGH DIAMOND TO BE POLISHED. National Conference on Startup India: Boosting Entrepreneurship (pp. 61-67). Pune: D.Y. Patil University Press.
Biharani, S., & Vidani, J. N. (2018). ENTREPRENEURSHIP: CAREER OPPORTUNITY HAS NO GENDER DISCRIMINATION. Compendium of Research Papers of National Conference 2018 on Leadership, Governance and Strategic Management: Key to Success (pp. 101-104). Pune: D. Y Patil University Press.
CarDekho. (2023). “User Reviews: Tata Safari and Mahindra XUV700.” Retrieved from http://www.cardekho.com
CarDekho. (2023). Tata Safari vs Mahindra XUV700: A Detailed Comparison. Retrieved from https://www.cardekho.com/compare/tata-safari-vs-mahindra-xuv700
CarWale. (2023). “Tata Safari vs. Mahindra XUV700: In-Depth Review.” Retrieved from http://www.carwale.com
Carzone magazine (2014)
Chalplot, D., Jagetiya, S., Vidani, J. (April 2024). Golden Arches of Success: Enhancing Customer Relationship Management at McDonald's, Wide Angle, Ahmedabad. International Journal of Educational and Life Sciences, 2(4). Retrieved from https://journal.multitechpublisher.com/index.php/ijels/article/view/1731
Chaudhary, N., Patel, V., & Vidani, C. J. (2023). A Review of Non-Technical Training Programmes Conducted by Corporate Trainers for IT Companies. International Journal of Management Analytics (IJMA), 1(1), 85-110.
Chourasiya, A., Zala, K., & Vidani, J. (2023). Unveiling discrepancies: Investigating disparities between anticipated and realized customer satisfaction with LG products in Ahmedabad. International Journal of Law, Human Rights and Constitutional Studies, 5(2). http://thejournalshouse.com/index.php/IntlJ-Law-Humanrights-Consstudy/article/view/922
Das, A. (2021). Automotive Trends in India: The Rise of SUVs. New Delhi, Auto Insights Publishers.
Devani, P., Gandhi, R., & Vidani, J. (2024). Survey on differences in opinion on healthy and junk food between Gen. Y and Gen. Z. International Journal of Natural and Health Sciences, 2(1), Article 54. https://doi.org/10.59890/ijnhs.v2i1.1179
Dhere, S., Vidani, J. & Solanki, H. V. (2016). A SURVEY ON THE TOWARDS SATISFATION LEVEL OF THE CUSTOMER SHOPPING MALL'S: AN ANALYTICAL STUDY. International Multidisciplinary Journal Think Different, 3(24), 45-50.
Dinodiya, B. K., & Vidani, J. (2023). Exploring consumer perceptions: A comparative analysis of Pantaloons and Zudio in Ahmedabad's retail landscape. Journal of Advanced Research in Operational and Marketing Management, 6(2). https://adrjournalshouse.com/index.php/Journal-OperationalMarketing-Mgt/article/view/1783
Dodiya, G., Dudhat, D., & Vidani, J. (2024). To study the impact of online fraud and scams on online purchasing behavior of consumers in Ahmedabad city. International Journal of Applied Economics, Accounting and Management (IJAEAM), 2(2), Article 41.https://doi.org/10.59890/ijaeam.v2i2.1240
Doshi, D., Gajera, M., & Vidani, J. (2023). To study the consumer perception towards wedding planners among residents of Ahmedabad city. International Journal of Business and Management Practices (IJBMP), 2(1). https://doi.org/10.59890/ijbmp.v2i1.1214
Frost & Sullivan. (2023). “The Future of SUVs in India: Market Insights and Opportunities.” Retrieved from http://www.frost.com
Ghoghabori, M. F., Maheshwari, H., & Vidani, J. (2023). Performance evaluation and consumer preference analysis of LG and Aquaguard water purifiers in Ahmedabad City. Journal of Advanced Research in Entrepreneurship, Innovation & SMES Management, 6(2). https://adrjournalshouse.com/index.php/Journal-Entrepreneurship-SMEMgt/article/view/1792
Gohel, B., Yadav, V., & Vidani, J. (2023). A Study on Customer Satisfaction for Cakes of Monginis & TGB in Ahmedabad city. International Journal of Business and Management Practices (IJBMP), 1(1), Article 86. https://doi.org/10.59890/ijbmp.v1i1.1424
Gohel, B., Yadav, V., Vidani, J. (2023). Enhancing Dealer Satisfaction: Assessing Durability and Business Support of LG Products in Ahmedabad. Journal of Advanced Research in Service Management. Retrieved from https://adrjournalshouse.com/index.php/JournalServiceManagement/article/view/1789Google search engine
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Sameer Shah, Parth Chauhan, Jignesh Vidani
This work is licensed under a Creative Commons Attribution 4.0 International License.
