Traditional Chinese Cultural Elements in the Chinese 3D Animation (Nezha: The Devil Child Descends)

Li Liang; Dahlan Bin Abdul  Ghani

doi:10.55927/ijads.v2i3.3769

Authors

Li Liang City Graduate School, City University Malaysia
Dahlan Bin Abdul Ghani Faculty of Creative Indutries, City University

DOI:

https://doi.org/10.55927/ijads.v2i3.3769

Keywords:

Virtual Reality, Intangible Cultural Heritage, Dong Nationality, Unreal Engine

Abstract

This study aims to explore the user experience design of digitized presentation of the craftsmanship of Dong ethnic wooden architecture in San Jiang County, Guangxi, using the Unreal Engine technology. By extracting the interactive features of Unreal Engine, the characteristics of Dong ethnic wooden architecture, and user experience elements, and analyzing empirical cases, this research investigates the digitization and user experience from the perspectives of immersive experience, interactive experience, and imaginative experience. The results indicate that Unreal Engine technology creates realistic digital scenes, enhancing users' perception and engagement with wooden architecture. The multi-modal interactive design provides a more immersive learning experience, while the internalization of emotional experience fosters an emotional connection between users and the cultural heritage of Dong ethnic wooden architecture. This study provides a feasible reference for the application of Unreal Engine technology in the digitized presentation and preservation of intangible cultural heritage.

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