The Impact of Illustrations in Children's Food Packaging on the Psychology of Chinese Children

Abstract

With the contemporary family's attention to children's food consumption, under the environment of increasing economic conditions and consumption level, children's food packaging design has gradually become a major trend in commercial packaging design. As a visual language, the vividness and decorative nature of illustration is more attractive to the majority of consumers. The researchers chose Chinese children aged 0-14 years old to conduct the study based on a series of survey data provided by China Statistics Bureau, China Youth Daily and China Town Mans Institute. The purpose of the study is to explore the perspectives and views of children of different ages on things according to their psychological changes in the process of growth, and to guide children and parents to choose healthy children's food through illustration according to their characteristics.