Impact of Social Media on the Interpersonal Bonds Among Youth: An Investigation into the Views of pupils of University of Sargodha

Ali Haider; Narooz  Akhtar

doi:10.59890/ijaep.v1i1.8669

Authors

Ali Haider University of Sargodha
Narooz Akhtar Virtual University of Pakistan

DOI:

https://doi.org/10.59890/ijaep.v1i1.8669

Keywords:

Communication, Interpersonal Interactions, Social Media, Young people , UOS

Abstract

Social media is important in today's technologically advanced society since it serves a variety of functions for users of all ages. While it offers several advantages, it also poses a multiplicity of downsides. Youth in Pakistan regularly use social media, which has a significant impact on their interpersonal interactions. This study uses a questionnaire interview approach to collect data as it examines how social media affects young people's relationships. Results indicate that social media has a significant impact on interactions between people, especially those that occur in families, friendships, and among relatives, according to the research. A change in communication patterns is evident from the sharp decline in face-to-face interactions. The results also showed the necessity to understand how social media use is changing the way young people interact with each other. Comprehending the complex terrain of human relationships in the digital era requires a comprehension of social media's multifarious effects, as they continue to contour societal connections.

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