Sasikirana, Diva, Sri Masruroh, and Lis Tatin Hernidatiantin. 2025. “The Influence of Brand Image and Hedonic Lifestyle on IPhone Purchase Decisions Among Generation Z Women in Cirebon City”. Indonesian Journal of Advanced Research 4 (4):393-402. https://doi.org/10.55927/ijar.v4i4.14305.