Ramadhan, M., Julianti, R. . and Hernidatiatin, L. T. . (2025) “The Influence of Influencers on Purchasing Decisions with the Mediating Role of Value and Perceived Emotions on Tiktok Live”, Indonesian Journal of Advanced Research, 4(5), pp. 497–512. doi: 10.55927/ijar.v4i5.14379.