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  <front>
      <journal-meta>
            <journal-id journal-id-type="issn">2808-0718</journal-id>
            <journal-title-group>
                <journal-title>Indonesian Journal of Business Analytics (IJBA)</journal-title>
                <abbrev-journal-title>Indonesian Journal of Business Analytics (IJBA)</abbrev-journal-title>
            </journal-title-group>
            <issn pub-type="epub">2808-0718</issn>
            <issn pub-type="ppub">2808-0718</issn>
            <publisher>
                <publisher-name>Formosa Publisher</publisher-name>
                <publisher-loc>Jl. Sutomo Ujung No.28 D, Durian, Kecamatan Medan Timur, Kota Medan, Sumatera Utara 20235, Indonesia.</publisher-loc>
            </publisher>
        </journal-meta>
        <article-meta>
            <article-id pub-id-type="doi">10.55927/ijba.v5i4.14958</article-id>
            <article-categories/>
            <title-group>
                <article-title>Gamification in Gig Economy for Ride-Hailing Drivers in Medan</article-title>
            </title-group>
            <contrib-group>
                <contrib contrib-type="author">
                    <name>
                        <given-names>Shalsabilla</given-names>
                        <surname>Shafira</surname>
                    </name>
                    <address>
                        <email>shalsabillashafira@students.usu.ac.id</email>
                    </address>
                    <xref ref-type="corresp" rid="cor-0"/>
                </contrib>
                <contrib contrib-type="author">
                    <name>
                        <given-names>Ritha</given-names>
                        <surname>F. Dalimunthe</surname>
                    </name>
                </contrib>
                <contrib contrib-type="author">
                    <name>
                        <given-names>R. Hamdani</given-names>
                        <surname>Harahap</surname>
                    </name>
                </contrib>
            </contrib-group>
            <author-notes>
                <corresp id="cor-0">
                    <bold>Corresponding author: Shalsabilla Shafira</bold>
                    Email:<email>shalsabillashafira@students.usu.ac.id</email>
                </corresp>
            </author-notes>
            <pub-date-not-available/>
            <volume>5</volume>
            <issue>4</issue>
            <issue-title>Gamification in Gig Economy for Ride-Hailing Drivers in Medan</issue-title>
            <fpage>2851</fpage>
            <lpage>2868</lpage>
            <history>
                <date date-type="received" iso-8601-date="2025-6-21">
                    <day>21</day>
                    <month>6</month>
                    <year>2025</year>
                </date>
                <date date-type="rev-recd" iso-8601-date="2025-7-23">
                    <day>23</day>
                    <month>7</month>
                    <year>2025</year>
                </date>
                <date date-type="accepted" iso-8601-date="2025-8-21">
                    <day>21</day>
                    <month>8</month>
                    <year>2025</year>
                </date>
            </history>
            <permissions>
                <copyright-statement>Copyright© 2025 Formosa Publisher</copyright-statement>
                <copyright-holder>Formosa Publisher</copyright-holder>
                <license>
                    <ali:license_ref xmlns:ali="http://www.niso.org/schemas/ali/1.0/">https://creativecommons.org/licenses/by/4.0/</ali:license_ref>
                    <license-p>This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.</license-p>
                </license>
            </permissions>
            <self-uri xlink:href="https://journal.formosapublisher.org/index.php/ijba" xlink:title="Gamification in Gig Economy for Ride-Hailing Drivers in Medan">Gamification in Gig Economy for Ride-Hailing Drivers in Medan</self-uri>
            <abstract>
                <p>Gamification  has  become  a key  strategy  used  by 
                ride-hailing platforms to regulate and control 
                drivers’  behavior  through  elements  such  as 
                missions, points, levels, performance, ratings, 
                challenges, and rewards, all designed to increase 
                drivers’  engagement  in  their  work.  This  study 
                explores how gamification mechanisms shape the 
                working conditions of Gojek and Grab drivers in 
                Medan.  The  research  used  a  qualitative  design 
                with an interpretivist phenomenological 
                approach,  drawing  on  in-depth  interviews  with 
                16  ride-hailing  drivers.  The  data  were  analyzed 
                using Nvivo12 software. The findings reveal that 
                the gamification system implemented by the 
                platforms  creates  an  unequal power relationship 
                between  companies  and  drivers.  The  platforms 
                hold substantial control over work processes and 
                access to missions, which affects drivers’ income. 
                Out of the four decent work indicators, only one 
                is fulfilled: the provision of clear job information 
                through  the  application.  In  contrast,  drivers’ 
                earnings are unstable and remain below the 
                Regional Minimum Wage due to the gig nature of 
                the work and gamification mechanisms that 
                privilege drivers with higher account levels. 
                Moreover, drivers must work very long hours, on 
                average 14 hours per day and face unsafe working 
                environments,  particularly  the  threat  of  criminal 
                assaults in Medan. These findings emphasize the 
                importance  of  state  involvement  in  formulating 
                regulations to eliminate the vulnerability of ride-
                hailing  drivers,  which  is  further  exacerbated  by 
                unilateral gamification mechanisms and unequal 
                power relations between platforms and workers.</p>
            </abstract>
            <kwd-group>
                <kwd>Gamification</kwd>
                <kwd>Gig Economy</kwd>
                <kwd>Working Conditions</kwd>
                <kwd>Ride-Hailing Drivers</kwd>
            </kwd-group>
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                </custom-meta>
                <custom-meta>
                    <meta-name>issue-created-year</meta-name>
                    <meta-value>2025</meta-value>
                </custom-meta>
            </custom-meta-group>
      </article-meta>
  </front>
  <body>
    <sec id="introduction">
      <title>INTRODUCTION</title>
      <p>The development of digital technology has created an increasingly
  connected work environment, driving the growth of platform-based work
  to become more common. De Stefano (2016) calls this work crowd-work,
  which is when companies and workers are connected by online platforms.
  In the labor market, the emergence of the gig economy is a symbol of a
  major shift in the world of work, where flexibility is a major
  attraction for many workers (Zhen et al., 2019). This change requires
  workers and companies to adapt to a more flexible and technology-based
  work model.</p>
      <p>Globally, the gig economy market is estimated to reach USD 455
  billion by 2023, with an annual growth rate of 17% (Statista, 2023).
  In Indonesia, this condition is reinforced by the high proportion of
  informal sector workers, which is 59.17% of total workers as of
  February 2024 (BPS, 2024). Informal jobs, such as ride-hailing
  drivers, are often the main choice because of their flexibility and
  quick access to income even without the guarantee of permanent
  employment (Kamim &amp; Khandiq, 2019).</p>
      <p>One concrete form of the gig economy is online transportation
  platforms such as Go-jek and Grab. Although they offer flexibility,
  gig workers, especially ride-hailing drivers, face pressure to achieve
  work targets and maintain performance amidst minimal job protection.
  To maintain productivity, these platforms implement a gamification
  system, namely the integration of game elements into the work context
  (Khoshnoodifar et al., 2023). Elements such as levels, missions, and
  incentives are designed to motivate drivers to continue working.</p>
      <p>Several studies have shown that gamification can increase work
  engagement and solidarity (Behl et al., 2021; Popan et al., 2023).
  However, other findings show that gamification creates high work
  pressure, the illusion of freedom, and even encourages drivers to
  cheat (Wicaksono, 2020; Hidajat et al., 2021; Asih et al., 2022;
  Krijger, 2019). This pressure can have an impact on physical and
  mental health, especially for drivers in big cities with high crime
  rates such as Medan, which recorded 13.5% of the total national crime
  cases (Polri, 2022).</p>
      <p>To date, studies on the impact of gamification on ride-hailing
  drivers are still focused on big cities in Java, such as Jakarta and
  Surabaya. In fact, cities outside Java, such as Medan, have social,
  economic, and cultural characteristics that can affect the way they
  work and the perception of gamification. Therefore, it is important to
  examine how the gamification system is implemented and perceived by
  ride-hailing drivers in Medan and its implications for their working
  conditions.</p>
      <sec id="gamification">
        <title>Gamification</title>
        <p>Gamification, which originally came from the world of games, has
    been applied in non-game environments, including the workplace since
    the early 20th century. This approach replaces traditional coercive
    methods with more fun and interactive methods. In their book, Gabe
    Zicherman and Christopher Cunningham (2011) say gamification as &quot;The use of game
    thinking and game mechanics to engage users and solve
    problems&quot;. Gamification here refers to the use of game thinking
    and game mechanics to strengthen relationships with users and solve
    problems. Purcell and Brook (2020) see gamification as a management
    technique that aims to direct worker focus and ensure drivers work
    according to targets through game elements. So, gamification can be
    defined as a strategy carried out by companies to motivate users by
    utilizing game elements in non- game contexts. The elements used by
    the platform are missions, points, ratings, performance, levels,
    challenges, and prizes.</p>
      </sec>
      <sec id="working-conditions">
        <title>Working Conditions</title>
        <p>Lee &amp; Park (2021)defines working conditions as the physical
    and psychological environment in the workplace and the interaction
    between employees and the organizational culture. The International
    Labor Organization (ILO, 2019) also defines working conditions as
    aspects of work that affect the quality of work and worker
    well-being. This means that working conditions will affect the
    quality of work of workers, so that the work produced will also be
    affected.</p>
        <p>Working conditions, according toHeeks (2019), which refers to the
    ILO's decent work standards, is influenced by four factors, namely:
    adequate income, productive work, decent working hours, and a safe
    working environment.</p>
      </sec>
    </sec>
    <sec id="theory">
      <title>THEORY</title>
      <p>Since Braverman published his book Labor and Monopoly Capital in
  1974, the discussion of the labor process has continued to develop
  until today. In Labor Process Theory (LPT), one of the main priorities
  of management in a capitalist economy is labor (Prabowo &amp; Isbah,
  2022). One of the important contributions in the development of LPT
  came from Michael Burawoy through his work Manufacturing Consent
  (1979), which introduced the concept of hegemonic control or
  consensual control. Burawoy explained that in the context of advanced
  capitalism, control over workers is not always coercive or direct, but
  rather is carried out through mechanisms that encourage workers to
  “agree” to the exploitation process through active participation in
  the work system. In practice, this is done through the creation of
  “games” in the workplace, such as incentive systems, competition
  between workers, and performance metrics that make workers
  unconsciously reproduce the logic of capital accumulation. This
  concept is very relevant in the gig economy, because platforms apply
  gamification systems into structured games that seem fun but function
  as tools of control.</p>
    </sec>
    <sec id="research-methods">
      <title>RESEARCH METHODS</title>
      <p>The methodology underlying this study is qualitative based on
  in-depth interviews. The research approach uses interpretivist
  phenomenology. This approach was chosen because it allows researchers
  to understand and explore meaning from the perspective of individuals,
  especially ride-hailing drivers. In interpretivism, knowledge
  construction is based on cumulative analysis and cross-references of
  individual interpretations of meaning. Thus, researchers can dig deeper into how the Gojek and Grab platforms implement
  gamification of work systems as interpreted by ride-hailing
  drivers.</p>
      <p>The determination of the subjects of this study used convenience
  sampling, with the number of participants recruited until reaching the
  theoretical saturation point. The theoretical saturation point is
  reached when data collection no longer produces new or additional
  insights. The subjects of this study were Gojek and Grab drivers
  operating in the Medan area. The interviews were conducted for
  approximately 60 minutes and were recorded and transcribed.
  Furthermore, the results of the interview transcripts will be analyzed
  using Nvivo12 software with open coding, query, and matrix features.
  Therefore, the resulting data will reveal the gamification aspects of
  the Gojek and Grab platforms affecting the working conditions of
  ride-hailing drivers in general and thus can justify several
  generalizations.</p>
    </sec>
    <sec id="result">
      <title>RESULT</title>
      <p>The results of the matrix coding query show the relationship
  between gamification elements, namely challenges, ratings, points,
  performance, missions, levels, and rewards with working conditions
  consisting of: decent working hours, adequate income, productive work,
  and a safe working environment.</p>
      <disp-quote>
        <fig id="figure-hyumg5">
            <label>Figure</label>
            <graphic xlink:href="East_Asian_Journal_of_Multidisciplinary_Research_EAJMR-4-8-3651-g1.png" mimetype="image"
                mime-subtype="png">
                <alt-text>Image</alt-text>
            </graphic>
        </fig>
        <p>Source: processed by Nvivo12 (2025)</p>
      </disp-quote>
      <p>From the results of the query coding analysis, the mission and
  account level elements occupy the most dominant positions in relation
  to various aspects of working conditions based on decent work
  standards according to (Heeks, 2019). In the mission element, it was
  found that drivers tend to work for long periods to meet daily or
  weekly mission targets, thus having a direct impact on the dimensions
  of working time and income. However, not all drivers have the same
  access to available missions, depending on location, previous
  performance, and account status. This creates inequality and
  uncertainty in earning income.</p>
      <p>The level element also reflects its own hierarchy within the
  platform. The higher the account level, the greater the driver's
  chances of receiving missions, incentives, and access to missions.
  Conversely, drivers with low levels tend to have difficulty getting
  orders even though their work duration is the same. This inequality is
  one of the driving factors for high work pressure, especially for
  drivers who depend on this job for their main income.</p>
      <p>In ratings, points, and performance also contribute to work
  pressure and perceptions of insecurity. Customer-based evaluation
  systems such as ratings and performance encourage drivers to maintain
  high service standards without any guarantee of protection or room for
  clarification when errors occur that are not caused by the driver. In
  this case, a safe and productive work environment becomes vulnerable
  to being neglected.</p>
      <p>Meanwhile, the reward element, although seen as a form of incentive
  from the platform, still contains hidden pressure. Drivers are
  encouraged to pursue bonuses by working longer or completing more
  missions, which can actually have implications for fatigue and
  occupational safety risks. Overall, the results of this matrix show
  that the gamification system implemented by the Gojek and Grab
  platforms contributes to the formation of stressful working
  conditions, with high target burdens, inequality in income access, and
  performance pressure. This is contrary to the principle of working
  conditions based on decent work standards from Heeks (2019).</p>
      <sec id="implementation-of-gamification">
        <title>Implementation of Gamification</title>
        <p>Ride-hailing platforms Gojek and Grab use gamification elements,
    namely missions, as the main driver of driver work activities. This
    mission is implemented in the form of orders that must be completed
    by the driver within a certain period of time. The missions received
    by ride-hailing drivers come from various types of services offered
    by each platform.</p>
        <p>The Gojek platform provides several services, namely, GoRide
    (passenger delivery), GoFood (food delivery), GoSend (goods
    delivery), GoMart (daily shopping), GoShop (shopping at physical
    stores), and GoSend Multi Delivery (delivery to several points at
    once). While the Grab platform also provides similar services, such
    as GrabBike (passenger delivery), GrabBike Hemat (passenger delivery
    at a cheaper cost), GrabFood (food delivery), GrabExpress (goods
    delivery), and GrabMart (daily shopping). The diversity of services
    available, the missions received by drivers become very dynamic and
    flexible, depending on the type of service, delivery location,
    operating hours, and the number of requests from customers who are
    actively using the application at that time.</p>
        <p>The platform provides a choice of manual and autobid order
    acceptance systems. Drivers have the option to accept or reject
    orders, but this applies when the driver chooses to activate the
    manual order acceptance system. When the driver is given an order,
    there will be a choice to accept or reject, the driver will be given
    10 seconds to choose.</p>
        <p>Although they are allowed to reject orders, drivers are not
    allowed to reject them continuously. When drivers reject or cancel
    orders, their performance in terms of bid acceptance will decrease.
    If the acceptance performance drops below 93%, drivers will receive
    orders less often because the system considers them not active
    enough or less reliable. This was stated by Informant 2 from Gojek
    in an interview quote:</p>
          <p>&quot;So even though I'm not the one who canceled, the
      performance still went down. If the performance is less than 93%,
      it's hard to get orders, because the machine sees the driver is lazy to work and often
      cancels orders.&quot;</p>
        <p>Mission completion contributes directly to points earned on
    Gojek, the number of orders specifically on Grab. The number of
    points awarded also varies depending on the type of service run
    around 150-250 points, while the number of orders is as many as the
    number of missions completed.</p>
        <p>Customers are empowered to rate drivers who have completed their
    missions. The rating is in the form of a one to five star rating.
    This rating also contributes to determining the number of missions
    given by the platform. Because when a driver gets a low rating, the
    platform algorithm will judge the driver to have served customers
    poorly, so the platform punishes the driver by reducing the number
    of missions that will be given to the driver. Informant 10
    explained:</p>
          <p>“Low stars have an effect on the number of orders received.
      That includes our poor service, so orders are decreasing. It also
      affects bid acceptance and order completion, because bid
      acceptance is an offer given by us, so it decreases because the
      previous assessment was bad. So the completion also decreases,
      meaning there is no acceptance, what is there to complete if
      nothing is accepted?”</p>
        <p>Both Gojek and Grab provide targets to achieve account levels. In
    Gojek, account levels have five levels, namely basic, silver, gold,
    and platinum. The requirements to level up are by collecting points,
    accepting bids, and completing bids according to the target level,
    the higher the level, the higher the target given. In Grab, the
    levels also have five levels, namely members, fighters, knights, and
    champions. The requirements to reach a level are more than Gojek.
    Drivers must achieve targets from the number of orders, completion
    rate, online days, online hours and driver ratings. The following
    are details of the target levels on both platforms:</p>
      </sec>
      <sec id="table-1-targets-and-levels-on-gojek-and-grab-platforms">
        <title>Table 1: Targets and Levels on Gojek and Grab Platforms</title>
        <table-wrap>
          <label>Table 1: Targets and Levels on Gojek and Grab Platforms</label>
          <table>
            <colgroup>
              <col width="10%" />
              <col width="29%" />
              <col width="13%" />
              <col width="17%" />
              <col width="15%" />
              <col width="16%" />
            </colgroup>
            <thead>
              <tr>
                <th rowspan="4">Gojek</th>
                <th>
                  <bold>Level</bold>
                </th>
                <th>
                  <italic>
                    <bold>Basic</bold>
                  </italic>
                </th>
                <th>
                  <italic>
                    <bold>Silver</bold>
                  </italic>
                </th>
                <th>
                  <italic>
                    <bold>Gold</bold>
                  </italic>
                </th>
                <th>
                  <italic>
                    <bold>Platinum</bold>
                  </italic>
                </th>
              </tr>
              <tr>
                <th>Points</th>
                <th>0</th>
                <th>50500</th>
                <th>65500</th>
                <th>84500</th>
              </tr>
              <tr>
                <th>Bid acceptance</th>
                <th>0</th>
                <th>93%</th>
                <th>95%</th>
                <th>97%</th>
              </tr>
              <tr>
                <th>Order completion</th>
                <th>0</th>
                <th>93%</th>
                <th>95%</th>
                <th>97%</th>
              </tr>
            </thead>
            <tbody>
              <tr>
                <td rowspan="6">Grab</td>
                <td>Level</td>
                <td>Member</td>
                <td>Warrior</td>
                <td>Knight</td>
                <td>Champion</td>
              </tr>
              <tr>
                <td>Number of orders</td>
                <td>0</td>
                <td>350 orders</td>
                <td>
                  <p>450</p>
                  <p>orders</p>
                </td>
                <td>500 orders</td>
              </tr>
              <tr>
                <td>Completion rate (%)</td>
                <td>0</td>
                <td>80%</td>
                <td>90%</td>
                <td>95%</td>
              </tr>
              <tr>
                <td>Online day</td>
                <td>0</td>
                <td>16 days</td>
                <td>22 days</td>
                <td>24 days</td>
              </tr>
              <tr>
                <td>Online hours</td>
                <td>0</td>
                <td>225 hours</td>
                <td>
                  <p>250</p>
                  <p>hours</p>
                </td>
                <td>300 hours</td>
              </tr>
              <tr>
                <td>Driver Rating</td>
                <td>0</td>
                <td>4.88</td>
                <td>4.89</td>
                <td>4.9</td>
              </tr>
            </tbody>
          </table>
        </table-wrap>
        <p>Source: primary, processed by researchers (2025)</p>
        <p>When the driver reaches the target, the platform will provide a
    reward.Each level offers something different, including one-way
    order quotas, GoPay cashback vouchers, and special customer service
    for higher levels. A similar system is implemented by Grab with
    various levels such as Member, Warrior, Knight, and Champion. Drivers must meet criteria such as
    number of days online, online hours, order completion rate, and
    rating to get additional benefits such as discounts on Pertamina oil
    purchases, cashback on admin fees, and priority services.</p>
        <p>The higher the level achieved, the driver will get faster access
    to orders, shorter waiting times, and the opportunity to earn a more
    stable income. The level system on the Gojek and Grab platforms does
    not stand alone on one element, but is directly connected to other
    elements. Although the systems are different, both Gojek and Grab
    use levels as a form of appreciation as well as a work control
    tool.</p>
        <p>This incentive system seems to be a form of appreciation for the
    hard work and loyalty of drivers. However, when viewed from the
    perspective of employment relations in the gig economy, this
    incentive system also functions as a control tool that shapes driver
    behavior. The higher the level and rewards offered, the greater the
    pressure on drivers to maintain high performance and working hours
    so as not to lose access to these facilities. Thus, the reward
    system not only acts as a motivational trigger, but also as a
    disciplinary mechanism that keeps drivers tied to the competitive
    and hierarchical work of the platform.</p>
        <p>In addition to level-based rewards, the platform also implements
    other gamification elements that help strengthen the work control
    mechanism, one of which is the challenge system. In Gojek, this
    challenge is known as Slot, for example in the GoRide Slot
    challenge, drivers are targeted to complete 6 orders between 06.00
    and 08.00 in the morning, in certain areas, with a minimum
    completion rate of 96% and order acceptance of 85%. If the driver
    succeeds, the driver is entitled to receive an additional incentive
    of IDR 35,000. On the Grab platform, the challenge is packaged in
    the form of collecting diamonds that are only intended for the
    GrabFood service. For example, drivers are given the challenge
    &quot;Collect 1 Diamond, Get IDR 100&quot; by completing all
    missions from the GrabExpress service at certain times such as peak
    hours (17.00-23.59) or throughout the day.</p>
        <p>There is also a higher incentive version, namely &quot;Collect 80
    Diamonds, Get IDR 15,000&quot; by completing missions from GrabFood.
    It is voluntary in nature, but the platform offers incentives as
    rewards that make drivers interested and eventually follow with the
    motivation to take part in the challenge so they can get incentives,
    even though the rewards given are not large.</p>
        <p>This game-like work system is a series of gamification used by a
    company, to make workers more active and work hard, but in the
    smoothest way possible (wicaksono). Gamification blurs the lines
    between work and play, because the work system is created to
    resemble playing a game and the lure of bonuses that can be obtained
    at the end of the game.</p>
      </sec>
      <sec id="driver-working-conditions">
        <title>Driver Working Conditions</title>
        <p>The narrative of flexibility inherent in gig work often masks
    fundamental issues in the working conditions of ride-hailing
    drivers. Although gig work on ride-hailing platforms is often
    promoted as flexible work, the reality on the ground shows that
    there are various challenges faced by drivers in carrying out their profession. To see these conditions, a relevant approach is
    to use decent work standards as formulated by Heeks (2019) which
    adapts guidelines from the International Labour Organization (ILO).
    The decent work standards emphasize the importance of four main
    aspects in viewing working conditions, namely, adequate income,
    productive work, decent working hours, and a safe working
    environment. These four aspects are used as an assessment in
    evaluating the extent to which the Gojek and Grab platforms create
    working conditions based on minimum employment standards.</p>
      </sec>
      <sec id="table-2-decent-digital-work-gig-economy-standards-heeks-2019">
        <p>Table 2: “Decent Digital Work” – Gig economy standards (Heeks, 2019)</p>
        <table-wrap>
          <label>Table 2: “Decent Digital Work” – Gig economy standards (Heeks, 2019)</label>
          <table>
            <colgroup>
              <col width="34%" />
              <col width="66%" />
            </colgroup>
            <thead>
              <tr>
                <th>
                  <bold>Working Conditions</bold>
                </th>
                <th>
                  <bold>Digital gig economy standards</bold>
                </th>
              </tr>
            </thead>
            <tbody>
              <tr>
                <td>Adequate Earnings</td>
                <td>
                  <list list-type="bullet">
                    <list-item>
                      <p>At least the wages received are in accordance</p>
                    </list-item>
                  </list>
                  <p>with the district/city minimum wage (UMK)</p>
                </td>
              </tr>
              <tr>
                <td>Productive Work</td>
                <td>
                  <list list-type="bullet">
                    <list-item>
                      <p>Clear information and communication about tasks</p>
                    </list-item>
                    <list-item>
                      <p>Clear information about payments including schedules
                and terms and non-payments</p>
                    </list-item>
                    <list-item>
                      <p>Details of general provisions regarding client
                identity and purpose of assignment</p>
                    </list-item>
                  </list>
                </td>
              </tr>
              <tr>
                <td>Decent Working Time</td>
                <td>
                  <list list-type="bullet">
                    <list-item>
                      <p>Compliance with national working hours and</p>
                    </list-item>
                  </list>
                  <p specific-use="wrapper">
                    <disp-quote>
                      <p>ILO guidelines</p>
                    </disp-quote>
                  </p>
                </td>
              </tr>
              <tr>
                <td>Safe Work Environment</td>
                <td>
                  <list list-type="bullet">
                    <list-item>
                      <p>Ensure that potentially unsafe tasks are</p>
                    </list-item>
                  </list>
                  <p specific-use="wrapper">
                    <disp-quote>
                      <p>supported by social protection.</p>
                    </disp-quote>
                  </p>
                </td>
              </tr>
            </tbody>
          </table>
        </table-wrap>
          <p>
            <bold>Adequate Earnings</bold>
          </p>
        <p>The income earned by ride-hailing drivers reflects the reality of
    drivers' work in the dynamics of gig economy work. The income earned
    is not only seen from the nominal amount, but also the driver feels
    that the income is sufficient to meet daily living needs. Referring
    to the decent work perspective in viewing working conditions from
    Heeks (2019), adequate income must be able to meet basic needs and
    provide long-term welfare guarantees.</p>
        <p>Grab drivers have an average income of IDR 4,220,007, while Gojek
    drivers have an average income of IDR 2,337,391. The difference does
    not reflect the difference in tariff policies between the two
    platforms, because the basic tariff has been regulated in the
    Regulation of the Minister of Transportation No. 348 of 2019,
    ride-hailing tariffs are divided into three zones. Zone one is
    Sumatra, Bali, and Java other than Jakarta, Bogor, Depok, Tangerang,
    and Bekasi (Jabodetabek) with a lower limit tariff of IDR 1,850/km
    and an upper limit tariff of IDR 2,300/km with a service fee of IDR
    7,000-IDR 10,000. Zone two consists of Jabodetabek with a lower
    limit tariff of IDR 2,250/km and an upper limit tariff of IDR
    2,650/km and a service fee of IDR 9,000-IDR 10,500. Zone three,
    namely Kalimantan, Sulawesi, NTT, Maluku, and Papua, has a lower
    limit tariff of IDR 2,100/km and an upper limit tariff of IDR
    2,600/km with a service fee of IDR 7,000-IDR 10,000.</p>
        <p>The determination of the lower and upper limit rates aims to
    create fairness for both parties, both drivers and customers. The
    lower limit rate serves to protect drivers from being disadvantaged by price competition that is too
    low, so that they still get a decent minimum income. Conversely, the
    upper limit rate is set to prevent consumers from being charged too
    high rates by the platform, so that there is certainty of a fair
    price in online transportation services. The Minister of
    Transportation Regulation also regulates the 80:20 profit sharing
    between drivers and platforms as stated in the Decree of the
    Minister of Transportation Number KP 1001 of 2022. However, in
    practice, platforms can cut more than they should, so that the
    driver's net income can be smaller than it should.</p>
        <p>In addition to zoning factors and base rates, differences in
    income between platforms are also influenced by the driver's account
    level position in the gamification system implemented by each
    application. This account level reflects the work performance
    assessed by the platform, and determines the number and type of
    missions received by the driver. The higher the account level, the
    greater the driver's chances of getting missions and incentives. The
    gamification scheme implemented by the platform company encourages
    drivers to be more active, consistent, and maintain performance in
    order to level up and receive better compensation. Drivers who are
    considered to work hard, are disciplined and work well will be given
    a lot of work (Novianto et al., 2023).</p>
        <p>Referring to the 2024 Medan UMK of IDR 3,710,508, only a small
    number of informants' income exceeds this limit, namely drivers at
    the high account levels of Pejuang and Jawara from the Grab
    platform. The difference in income between drivers at the same level
    also indicates that the platform's mission distribution policy plays
    a role in determining the driver's work. Although Grab drivers at a
    low level (Member) can earn higher incomes than Gojek drivers at the
    equivalent level (Basic), this does not necessarily reflect Grab's
    superiority. The difference is more indicative of the variation in
    the tariff structure and mission distribution of each platform which
    affects the driver's income pattern.</p>
      </sec>
      <sec id="productive-work">
        <title>Productive Work</title>
        <p>In giving missions to drivers, the Gojek and Grab applications
    display the type of service, customer name, complete destination
    address, distance from the driver's location to the pick-up point,
    and payment method. If payment is made using an e-wallet, the
    application only displays the driver's income, while for cash
    payments, the amount of the bill that the customer must pay, as well
    as the driver's income, will also be displayed. After arriving at
    the destination and completing the mission, the driver will receive
    a reminder to collect cash payments from the customer, while for
    payments via e-wallet, the fare will automatically enter the
    driver's e-wallet without any reminders. The information and
    transparency of tasks provided by Gojek and Grab through the
    application are in accordance with the criteria for productive work
    according toHeeks (2019).</p>
        <p>The mission distribution system on the platform is not entirely
    transparent to drivers. Although there is a general assumption that
    having an e-wallet balance can increase the chances of getting a
    mission, even if the balance is empty. However, he also realized a
    certain pattern, such as when the e-wallet is minus, he more often
    receives missions with non-cash payments via GoPay. This reflects
    that the platform indirectly directs the type of mission received by
    drivers based on their balance conditions. Strategies such as 'covering a hole,
    digging a hole' are a form of driver adaptation to the balance
    system with the type and frequency of missions, which ultimately
    shows the dynamics of the platform's control over the way drivers
    work and earn money. drivers develop adaptive strategies such as
    maintaining a nominal balance, moving locations, or working during
    peak hours, these strategies are speculative and do not guarantee
    success because the final decision remains with the platform system
    which cannot be fully controlled. This places drivers in uncertain
    working conditions, productivity is highly dependent on a series of
    parameters set by the platform, not by the drivers themselves. As a
    result, productivity in platform work is not only about the number
    of missions completed, but also about how drivers are able to
    continue to navigate, read the patterns of the platform system, and
    respond to system demands in ways developed by the drivers
    themselves.</p>
      </sec>
      <sec id="decent-working-time">
        <title>Decent Working Time</title>
        <p>Based on the International Labor Organization (ILO) standard, the
    maximum recommended working hours are 48 hours per week. In
    Indonesia, the Manpower Law Number 13 of 2003 stipulates a maximum
    working hours of 40 hours per week, which is eight hours per day for
    five working days, or seven hours per day for six working days. This
    provision is also reaffirmed in the Job Creation Law Number 11 of
    2020, although it revises several aspects of employment, but
    maintains the general provisions regarding working hours.</p>
        <p>Grab drivers tend to work longer hours than Gojek drivers. The
    average daily working hours of Grab drivers reach 14.3 hours. If
    assumed to work six days a week, then drivers work around 85.8 hours
    per week, almost double the maximum limit. Gojek drivers have an
    average working hours of 12.9 hours/day. If assumed to work six days
    a week, then Gojek drivers work 77.4 hours per week. This clearly
    exceeds the standard time for decent working hours according to the
    ILO and the Job Creation Law.</p>
        <p>The higher average working hours of Grab drivers compared to
    Gojek drivers can be attributed to the stricter assessment system
    and leveling requirements at Grab. Gojek drivers with Basic level
    still have lower working hours with an average working hours of 11.8
    hours per day. On the Gojek platform, there is no online hour
    requirement for leveling up like in Grab, so drivers do not have a
    target for online hours each month, although the platform still
    records the number of online hours from drivers which are displayed
    in green, orange, and red. Even though they do not have a target for
    online hours from the platform, Gojek drivers still work more than 8
    hours per day to collect points targeted by the platform for their
    drivers.</p>
        <p>The Champion level has very long working hours, which is 16 hours
    per day. While drivers with the Fighter level work for 14 hours per
    day and the Member level works for 13.4 hours per day. This shows
    that the higher the driver's account level, the driver will work
    longer hours than drivers with lower levels.</p>
        <p>The longer a driver has been with the platform, the higher their
    average daily working hours tend to be. Drivers who started working
    since 2017 have an average daily working hours of 13.9 hours. Meanwhile, drivers who
    started working in 2018 have a slightly higher average daily working
    hours of 14 hours. Even drivers who started in 2019 (1 informant)
    have the highest average working hours, which is 15 hours per
    day.</p>
        <p>Drivers who joined later showed different work patterns. Drivers
    who started working in 2023 had an average working hours of 13 hours
    per day, while drivers who joined in 2024 showed a significant
    decrease with an average working hours of only 8.2 hours per day.
    This data indicates that drivers with longer working periods tend to
    make this job their main livelihood, so their working hours are
    longer and more intense. This shows that the working hours of
    ride-hailing drivers in Medan exceed the limits set in decent work
    standards, and clearly contradict the principle of decent work which
    guarantees humane working hours in order to maintain a balance
    between work life and worker welfare.</p>
        <p>The working conditions experienced by the drivers are in
    accordance with the concept of manufacturing consent put forward by
    Burawoy (1979), namely the form of supervision and control over
    workers is no longer coercive or direct, but is carried out through
    mechanisms that encourage workers to voluntarily comply with the
    existing work system. Workers are also encouraged to work longer and
    more productively because the work system is designed to resemble a
    game.</p>
      </sec>
      <sec id="safe-work-environment">
        <title>Safe Work Environment</title>
        <p>The work environment must be free from the risk of accidents,
    violence, harassment, and excessive pressure. This is stated in the
    ILO Convention No. 155 on Occupational Safety and Health and the
    Working Environment which emphasizes that the state and companies
    must ensure preventive measures and protection for workers. However,
    in the gig economy, such as ride-hailing drivers in Indonesia, the
    fulfillment of this principle is still very limited.</p>
        <p>One of the main problems lies in the legal status of drivers who
    are categorized as partners, not workers. With this status, drivers
    are not included in the scope of formal employment relationships as
    referred to in the Manpower Law, so platform companies such as Gojek
    and Grab do not have a legal obligation to guarantee overall work
    safety. This is because there is no strong regulatory basis to
    demand compliance with work safety standards.</p>
        <p>Data on the trend of social security participation of
    ride-hailing drivers shows an increase in participation in the BPJS
    Ketenagakerjaan program, although not all drivers participate. On
    the Grab platform, more than 8,000 GrabBike drivers were registered
    as BPJS Ketenagakerjaan participants in 2016, increasing to 15,000
    in 2018, and continuing to increase to 30,000 people in 2024. Gojek
    recorded the number of participants at around 7,000 drivers in 2017,
    increasing to 74,000 registered drivers in 2019 and jumping to
    176,365 drivers in 2024. This shows an increase in awareness of the
    importance of social protection, although participation is optional
    and not covered by the company.</p>
        <p>From 16 informants interviewed, only 10 informants participated
    in the BPJS Ketenagakerjaan program. Of the 8 informants from the
    Gojek platform, 5 of them have BPJS Ketenagakerjaan, while 3 others do not.
    Likewise on the Grab platform, of the 8 informants, only 5 people
    are registered as BPJS Ketenagakerjaan participants, while the
    remaining 3 do not participate in the program. This finding reflects
    that even though there is an opportunity to access social protection
    through BPJS Ketenagakerjaan, there are still many drivers who have
    not participated, especially on the Grab platform. This is also in
    line with the national trend that shows the low level of
    participation of gig workers from the Grab platform in the social
    security program.</p>
        <p>Outside of formal social protection schemes, Grab provides
    accident insurance for its driver partners as an additional form of
    protection. When a driver has an accident while working, the driver
    can contact a Grab task force officer who will assist the driver's
    medical needs.</p>
        <p>The risk of accidents and crime on the road is an inseparable
    part of the reality of ride-hailing drivers' work, especially in big
    cities like Medan which have high levels of congestion, damaged road
    conditions, and drivers who often violate traffic rules. These risks
    are exacerbated by long and uncertain working hours, which have an
    impact on decreasing concentration while driving.</p>
        <p>Economic needs force some drivers to continue working at night
    despite increased security risks. Anticipatory strategies against
    the threat of street crime are a form of individual adaptation in
    dealing with work vulnerabilities.(Mustika &amp; Savirani,
    2021;(Novianto, 2024). Drivers will mark areas prone to robbery, so
    that unwanted things can be anticipated. Another strategy developed
    by drivers is to share real-time locations with fellow colleagues
    through community WhatsApp groups or driver alliances.</p>
        <p>Solidarity among ride-hailing drivers in Medan is organic, formed
    naturally from shared work experiences, so its strength is not
    always stable. One of the causes is the Gojek platform policy which
    introduced a new type of account starting in August 2023 which
    drivers call Aceng (Argo Goceng). This account is only intended for
    food delivery services, with regional restrictions and a very low
    delivery fee, which is only IDR 5,000. The amount of the fee does
    not match the official rate set by the Ministry of Transportation.
    This condition triggers horizontal conflict between drivers and
    weakens the spirit of collectivity that was previously quite strong
    in the community.</p>
        <p>Based on findings in the field, it is clear that the flexible
    work structure in the gig economy does not necessarily guarantee the
    safety and health of ride- hailing drivers. The absence of legal
    protection and minimal social protection means that drivers have to
    face work risks independently. This situation is exacerbated by the
    gamification-based work mechanism implemented by platform companies.
    Gamification applies game elements to the work system that encourage
    drivers to work longer, faster, and at certain hours that are
    considered profitable by the driver. This system indirectly
    encourages drivers to take greater risks in order to achieve their
    targets to level up. Drivers are encouraged to stay late or work
    until late at night because the chances of getting missions are
    greater compared to morning or afternoon. Although at night there is
    a higher level of risk because it is prone to robbery.</p>
        <p>The occupational safety risks faced by drivers, ranging from
    accidents to the threat of crime at night, are a reality that is
    often faced without adequate protection. A work system that
    encourages drivers to be active at critical times actually increases
    their vulnerability to physical harm. In this situation, drivers are
    left to face risks individually, without serious intervention from
    the platform or the state. This shows that the aspect of
    occupational safety in the gig economy has not been a priority, and
    needs immediate attention in the protection of digital informal
    work.</p>
        <p>The working conditions of ride-hailing drivers in Medan based on
    decent work standards according to Heeks (2019) show that out of
    four working conditions, three of them do not comply with decent
    work conditions. The income earned by drivers does not reach the
    Medan City Minimum Wage (UMK) in 2024, which is IDR 3,710,508 when
    the driver does not reach a high account level. Only drivers who are
    at a high level on the Grab platform, namely Kesatria and Jawara,
    have incomes above the UMK. Drivers' working hours are also very
    long with an average of 14 hours per day due to the high target set
    by the platform to reach a high account level. This is far from
    decent and violates the rules that the maximum working hours are 48
    hours per week based on the International Labor Organization (ILO)
    standards, and the Job Creation Law Number 11 of 2020, which is
    eight hours per day for five working days, or seven hours per day
    for six working days.</p>
        <p>A safe working environment that can be done by providing
    protection to drivers has also been done, but the platform is only a
    third party that connects drivers and BPJS Ketenagakerjaan which is
    optional with a contribution of IDR 16,800. This happens because the
    platform classifies drivers as partners and is permitted by
    regulations in Indonesia. Therefore, the platform is not required to
    provide social security to drivers, even though working as an
    ride-hailing driver has a high risk because they are on the road for
    hours, there are even drivers who work up to 16 hours per day.
    However, the Grab platform provides accident insurance for drivers
    in order to provide protection without being charged a monthly
    contribution fee to the driver. This is something positive that is
    done by the platform, although in terms of the working duration of
    Grab drivers is longer than Grab drivers.</p>
        <p>The platform provides missions to drivers with fairly clear
    information, so that this productive work is in accordance with
    decent working conditions according to Heeks (2019). Although there
    are other problems with driver productivity because missions are
    given randomly and prioritize high- performance drivers referring to
    the driver's account level. This makes drivers not know the number
    of missions the platform gives to drivers per day and creates
    uncertainty about the income that drivers will get every day.</p>
        <p>The working conditions of ride-hailing drivers in Medan, when
    compared to the four dimensions of decent work according to Heeks
    (2019), show that three of the four dimensions have not been met.
    First, in terms of income, the income received by most drivers has
    not reached the Medan City Minimum Wage (UMK) in 2024, which is IDR
    3,710,508, especially for drivers who are not at the top account
    level. Only drivers at high levels such as Kesatria and Jawara
    (Grab) are able to earn income above the UMK. This indicates that incentives
    that should encourage productivity actually create inequality and
    uncertainty of income among drivers.</p>
        <p>Second, in terms of working hours, the majority of drivers work
    an average of 14 hours per day. This number far exceeds the
    provisions of decent working hours according to the International
    Labor Organization (ILO) which sets a maximum limit of 48 hours per
    week, and violates the provisions of the Job Creation Law Number 11
    of 2020, which regulates working hours of eight hours per day for
    five working days or seven hours per day for six working days.These
    long working hours are carried out without receiving overtime pay
    which is paid in the formal sector to workers with employee
    classifications.(Novianto et al., 2023)Thus, the work system
    implemented by the platform directly encourages drivers to work
    beyond the legally recognized working hours, without any
    compensation or additional protection. This reflects the weak state
    supervision of violations of labor regulations in the digital work
    sector.</p>
        <p>Third, regarding occupational safety and health protection, the
    platform basically does not provide comprehensive guarantees. The
    BPJS Employment offered is optional and all contribution costs are
    borne by the driver himself at Rp16,800 permonths. The platform only
    acts as a liaison, without any legal obligation to guarantee social
    protection due to the partnership status that is strategically used
    to avoid responsibility as an employer. In fact, this work is very
    risky because it is done on the streets for long hours, even up to
    16 hours a day. Although Grab provides accident insurance without
    contribution fees, this effort has not touched the root of the
    systemic problems that cause this vulnerability.</p>
        <p>Fourth, the aspect of work productivity seems to be the only
    dimension that is relatively in line with decent work indicators.
    The platform provides missions with fairly clear information,
    allowing drivers to complete their tasks efficiently. However, the
    mission distribution system is selective and performance-based, with
    priority given to drivers with high account levels. As a result,
    drivers are uncertain about the number of daily missions they will
    receive. This situation creates uncertainty in daily income, while
    increasing work pressure because drivers feel they have to maintain
    high performance in order to consistently receive missions.</p>
        <p>The working conditions experienced by drivers are in accordance
    with the concept of manufacturing consent put forward by Burawoy
    (1979), namely that the form of supervision and control over workers
    is no longer coercive or direct, but rather carried out through
    mechanisms that encourage workers to voluntarily comply with the
    existing work system. Workers are also encouraged to work longer and
    more productively because the work system is designed to resemble a
    game. Burawoy explains that in modern capitalist production, the
    form of control is not always carried out through direct coercion,
    but rather by creating a gamified work structure, which seems to
    provide freedom and incentives, while in fact substantially
    maintaining exploitative work relations. As emphasized by Burawoy,
    &quot;The labor process is organized in such a way that workers come
    to corporate in their own exploitation.&quot; Thus, the gamification
    system in platform work is not only a motivational tool, but also a
    control mechanism that makes drivers actively involved in work patterns
    that indirectly exploit themselves.</p>
        <p>Gamification applied in the Gojek and Grab platforms cannot be
    separated from the real impacts experienced by drivers. The mission,
    point, rating, level, performance, challenge and incentive systems
    that initially seemed like motivational strategies, actually create
    high work pressure. Drivers push themselves to continue working in
    order to earn income, even if they have to sacrifice time, energy,
    and even health. Drivers' income becomes uncertain because it
    depends on the platform's system which can change according to
    platform policy. On the other hand, drivers have no control over the
    number or type of missions received, so their dependence on the
    platform is very high. The promised flexibility is ultimately just
    an illusion, because drivers are still controlled by the platform's
    system. In situations like this, hidden exploitation occurs, drivers
    are encouraged to exploit themselves in order to survive in the
    platform ecosystem.</p>
      </sec>
    </sec>
    <sec id="conclusion">
      <title>CONCLUSION</title>
      <p>The Gojek and Grab platforms implement various gamification
  elements of missions, points, levels, ratings, performance,
  challenges, and rewards to regulate and direct the work behavior of
  drivers. These elements do not stand alone, but are integrated into an
  algorithmic system that subtly but effectively creates a work control
  mechanism. This system forms a work structure that resembles a game,
  drivers are encouraged to continue pursuing targets in order to obtain
  rewards or avoid penalties. Drivers work harder and for longer
  durations to collect points, maintain ratings and performance, and
  reach certain levels in order to obtain additional incentives.
  However, the incentives given are getting smaller and not commensurate
  with the workload borne, making this system tend to exploit drivers in
  a hidden way. Gamification not only motivates, but also wraps work
  control and expectations in a fun and seemingly participatory form,
  when in fact it is oppressive and demanding.</p>
      <p>The working conditions of drivers on the Gojek and Grab platforms
  are still far from decent work standards according to Heeks (2019).
  Drivers' working hours are very long, even reaching 14 hours per day,
  without the certainty of adequate income. Although the platform
  provides information through the application, the work done is still
  overshadowed by uncertainty because work performance is automatically
  assessed by the platform and can change at any time. The assessment is
  carried out in a non-transparent manner, and contributes to high work
  pressure. The income received by drivers is also unstable, because it
  depends on changing incentive schemes and external factors such as
  market demand or weather conditions. The working environment is also
  far from safe, drivers in Medan face the risk of crime on the road,
  namely muggings which further worsen working conditions. In terms of
  social protection, although the platform connects drivers with BPJS
  Ketenagakerjaan, all contributions are still borne by the driver
  himself because of the driver's status as a partner.</p>
    </sec>
    <sec id="suggestion">
      <title>SUGGESTION</title>
      <p>The gamification system designed unilaterally by the platform
  without involving drivers actually strengthens unequal power relations
  and increases work pressure. Therefore, Gojek and Grab need to
  encourage participatory gamification, by involving drivers in the
  design, evaluation, and incentive processes. This involvement can be
  facilitated through strengthening driver organizations and
  participatory regulatory advocacy, in order to create collective
  control over the work system and reduce the hidden exploitation
  generated by gamification.</p>
      <p>The working conditions of ride-hailing drivers that do not meet
  decent work standards require a collective response, not just
  individual resistance. However, in Medan, the weakness of the driver
  organization due to internal conflict is an obstacle. Therefore, it is
  necessary to strengthen the independent and democratic driver
  community or union, with a mediation space and digital legal
  assistance. A solid organization is important so that the driver's
  voice is organized, able to negotiate, and face unfair
  regulations.</p>
      <p>Ride-hailing drivers face high work pressure, uncertain income, and
  dependence on the platform system, without adequate legal protection.
  Current regulations are still limited to the transportation aspect by
  the Ministry of Transportation, while the Ministry of Manpower has not
  recognized the de facto employment relationship between drivers and
  platforms due to their “partner” status. Cross-ministerial regulations
  (Ministry of Transportation, Ministry of Manpower, Ministry of
  Communication and Information) are needed that stipulate the rights
  and obligations of both parties, guarantee social protection, and
  provide a fair and transparent dispute resolution mechanism. Without a
  clear legal umbrella, drivers remain vulnerable.</p>
    </sec>
  </body>
  <back>
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