Business Model of Indonesian Fintech Crowdfunding

Wima Rizky Aqmalia; Dadan Rahadian; Astrie Krisnawati

doi:10.55927/ijba.v4i4.10810

Authors

Wima Rizky Aqmalia Telkom University
Dadan Rahadian Telkom University
Astrie Krisnawati Telkom University

DOI:

https://doi.org/10.55927/ijba.v4i4.10810

Keywords:

Business Model, Business Model Canvas, Value Design Model, Fintech, Crowdfunding

Abstract

Fintech crowdfunding has emerged as one of the most widely used for entrepreneurs which starts their businesses. However, fintech crowdfunding isn't growing in the same way as other fintech, thus the business model and strength are yet unidentified. This study's purpose is to identify and analyze the fintech crowdfunding business model alongside its strengths. This study method takes a qualitative approach. The data was processed using NVIVO 14. This study focuses on fintech crowdfunding licensed by the Financial Services Authority. The study results show that the fintech crowdfunding business model concept is network-centric and emphasizes the value exchange between all of the model elements. The value proposition and key activity are the aspects that make fintech equity crowdfunding effective.

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