Implementation of Consumer Legal Protection in Electronic Transactions

Authors

  • Iqbal Yuzha Pratama Universitas Swadaya Gunung Jati Cirebon
  • Rhiznanda Fazrin Maulana University Swadaya Gunung Jati Cirebon
  • Fajri Panggabean University Swadaya Gunung Jati Cirebon
  • Harmono University Swadaya Gunung Jati Cirebon
  • Dadan Taufik Fathurohman University Swadaya Gunung Jati Cirebon

DOI:

https://doi.org/10.55927/ijba.v5i3.14568

Keywords:

Consumer Protection, Online Transactions, Social Media, Law Enforcement.

Abstract

The development of online transactions through social media presents convenience and risks for consumers, mainly due to the lack of regulations and legal protection mechanisms.  The goal of this study is to look at how Law Number 8 of 1999 on Consumer Protection is applied to online transactions and see how much legal protection consumers get. The method utilized is normative legal and follows the law. The problem being studied is how customers are protected by law when they buy things online through social media

The study's results show that although normative protection has been regulated, its implementation is still weak due to low law enforcement, a lack of information, and often irresponsible business actors. This study recommends strengthening regulations, consumer education, and stricter law enforcement.

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Published

2025-06-23

How to Cite

Iqbal Yuzha Pratama, Rhiznanda Fazrin Maulana, Fajri Panggabean, Harmono, & Dadan Taufik Fathurohman. (2025). Implementation of Consumer Legal Protection in Electronic Transactions . Indonesian Journal of Business Analytics, 5(3), 2191–2202. https://doi.org/10.55927/ijba.v5i3.14568

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Articles