Social Media Activities at Ulam Tawa Restaurant

Ni Ketut Wahyu Darmaja Putri; Silvanus Alvin

doi:10.55927/ijba.v3i2.3420

Authors

Ni Ketut Wahyu Darmaja Putri Universitas Multimedia Nusantara
Silvanus Alvin Universitas Multimedia Nusantara

DOI:

https://doi.org/10.55927/ijba.v3i2.3420

Keywords:

Digital Marketing, Social Media Marketing, AIDA, Bali

Abstract

One company that plays a role in the growth of category I (Accommodation and Drinking Food Providers) is Ulam Restaurant. There are many seafood restaurants on the island of Bali, but Ulam Bali has become a legendary icon because the food served is a representation of the seafood that is widely known today. research dissects in depth related to the social media marketing strategies and activities carried out by Ulam Tawa Bali restaurant. The limitation of this research is that no measurement of the success of the strategy has been carried out.

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