Batu City Tourist Village: the Effect of Destination Image on Tourist Satisfaction and Revisit Intention

Muhammad Syarif Hidayatullah Elmas; Widji Astuti; Mokhamad Natsir

doi:10.55927/ijba.v4i3.9188

Authors

Muhammad Syarif Hidayatullah Elmas University of Merdeka Malang
Widji Astuti University of Merdeka Malang
Mokhamad Natsir University of Merdeka Malang

DOI:

https://doi.org/10.55927/ijba.v4i3.9188

Abstract

The research purpose is to analyzing the effect of destination image on tourist satisfaction, analyzing the effect of destination image on revisit intention, analyzing the effect of tourist satisfaction on revisit intention, and analyzing tourist satisfaction mediates the effect of destination image on revisit intention in the tourist village of Batu City. This study uses a quantitative explanatory research approach with the sample of this research is Indonesians who when the research was conducted finished traveling in the tourist village of Batu City and were at least 17 years old, totaling 155 respondents and using Structural Equetion Modeling (SEM) which will be processed using the AMOS (Analysis of moment structure) program. The results showed that destination image has a significant impact on tourist satisfaction and revisit intentions, tourist satisfaction has a significant impact on revisit intentions, and tourist satisfaction does not have a role as a mediator that forms the relationship between destination image and revisit intentions in the Batu City tourist village.

Downloads

Download data is not yet available.

References

Asiku, W. F., Hermawan, A., & Dewi, T. S. (2020). The Influence Of Image Destination On Revisit Intention And Word Of Mouth Trough Tourist Satisfaction. (Study On Tourist Pulo Love Eco Resort, Boalemo District). South East Asia Journal of Contemporary Business, Economics and Law, 23(1), 125–134.

Baker, D. A., & Crompton, J. L. (2000). Quality, satisfaction and behavioral intentions. Annals of Tourist Research, 27(3), 785–804. https://doi.org/10.1016/S0160-7383(99)00108-5

Chan, W.-C., Wan Ibrahim, W. H., Lo, M.-C., Mohamad, A. A., Ramayah, T., & Chin, C.-H. (2022). Controllable drivers that influence tourists’ satisfaction and revisit intention to Semenggoh Nature Reserve: the moderating impact of destination image. Journal of Ecotourist, 21(2), 147–165. https://doi.org/10.1080/14724049.2021.1925288

Chi, C. G.-Q., & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourist Management, 29(4), 624–636. https://doi.org/10.1016/j.tourman.2007.06.007

George, R. (2021). Marketing Tourist and Hospitality. Springer International Publishing. https://doi.org/10.1007/978-3-030-64111-5

Goeldner, C. R., & Ritchie, J. R. B. (2003). Tourist : principles, practices, philosophies (Ninth E

Hussein, A. S. (2020). City branding and urban tourist revisit intention: the mediation role of city image and visitor satisfaction. International Journal of Tourist Policy, 10(3), 262. https://doi.org/10.1504/IJTP.2020.111291

Indriani, A., Sulistya Rini, E., & F Sembiring, B. K. (2021). Analysis of Destination Image and Memorable Tourist Experience on Revisit Intention through Satisfaction of Tourist in Maimoon Place. International Journal of Research and Review, 8(12), 597–605. https://doi.org/10.52403/ijrr.20211272

Jafari, J., & Xiao, H. (2016). Encyclopedia of Tourist. Springer International Publishing. https://doi.org/10.1007/978-3-319-01384-8

Kotler, P., Bowen, J. T., & Baloglu, S. (2022). Marketing for Hospitality and Tourist (Eighth Edition). Pearson Education Limited.

Kotler, P., & Gertner, D. (2002). Country as brand, product, and beyond: A place marketing and brand management perspective. Journal of Brand Management, 9(4), 249–261. https://doi.org/10.1057/palgrave.bm.2540076

Lee, S., Jeong, E., & Qu, K. (2020). Exploring Theme Park Visitors’ Experience on Satisfaction and Revisit Intention: A Utilization of Experience Economy Model. Journal of Quality Assurance in Hospitality & Tourist, 21(4), 474–497. https://doi.org/10.1080/1528008X.2019.1691702

Lertputtarak, S. (2012). The Relationship between Destination Image, Food Image, and Revisiting Pattaya, Thailand. International Journal of Business and Management, 7(5). https://doi.org/10.5539/ijbm.v7n5p111

Mutia, R., Ma’ruf, J. J., & Utami, S. (2020). Effects of City Branding and Image on the Tourists’ Satisfaction and Revisit Intention to Banda Aceh, Indonesia. East African Scholars J Econ Bus Manag, 3(4).

Nguyen Viet, B., Dang, H. P., & Nguyen, H. H. (2020). Revisit intention and satisfaction: The role of destination image, perceived risk, and cultural contact. Cogent Business & Management, 7(1), 1796249. https://doi.org/10.1080/23311975.2020.1796249

Pearce, P. L. (2005). Tourist Behaviour : Themes and Conceptual Schemes. Typeset by Wordworks Ltd.

Quynh, N., Hoai, N. T., & Loi, N. Van. (2021). The role of emotional experience and destination image on ecotourist satisfaction. Spanish Journal of Marketing - ESIC, 25(2), 312–332. https://doi.org/10.1108/SJME-04-2020-0055

Rasoolimanesh, S. M., Seyfi, S., Hall, C. M., & Hatamifar, P. (2021). Understanding memorable tourist experiences and behavioural intentions of heritage tourists. Journal of Destination Marketing & Management, 21, 100621. https://doi.org/10.1016/j.jdmm.2021.100621

Sekaran, U., & Bougie, R. (2016). Research methods for business : a skill-building approach (Seventh Edition). John Wiley & Sons Ltd.

Tsai, Y. F., Lin, Y. C., & Liou, Y. H. (2022). Effects of memorable tourist experience on tourist’s satisfaction and revisiting. International Journal of Research in Business and Social Science (2147- 4478), 10(7), 297–309. https://doi.org/10.20525/ijrbs.v10i7.1446

Ubjaan, J., Nimran, U., Suharyono, & Kusumawati, A. (2018). Measuring The Revisit Intention Using City Branding Concept. Russian Journal of Agricultural and Socio-Economic Sciences, 77(5), 219–228. https://doi.org/10.18551/rjoas.2018-05.27