The Influence of the Tagline Free Shipping and E-Service Quality on Shopee Market Place Purchasing Decisions Among FEB UGJ Cirebon Students

Ghina Cahyani; Putri Kinanti; Intan Van Dhiny; May Dedu

doi:10.55927/ijba.v4i3.9237

Authors

Ghina Cahyani University of Swadaya Gunung Jati, Cirebon
Putri Kinanti Universitas Swadaya Gunung Jati, Cirebon
Intan Van Dhiny Universitas Swadaya Gunung Jati, Cirebon
May Dedu Universitas Swadaya Gunung Jati, Cirebon

DOI:

https://doi.org/10.55927/ijba.v4i3.9237

Keywords:

Free Shipping, E-Service Quality, Purchase Decision

Abstract

Shopee is an Indonesian online marketplace that facilitates buying and selling. Web apps serve as its foundation. Several marketplaces compete with Shopee. The goal of this study is to determine how free shipping deals and the caliber of e-services affect the judgments made by FEB UGJ Cirebon students about the Shopee marketplace. In this study, a quantitative research methodology was utilized. The research population consists of the FEB UGJ Cirebon students who use Shopee. 142 respondents make up the sample size used in this purposive sampling technique. The SPSS program, version 22, is used in the analytical approach. Purchase decisions made by customers are known to be positively and significantly impacted by the slogan "free shipping" and the quality of the e-service based on the data results

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