[1]
Salsa Rahmawati Saputri, Hilwa Rohmahdiniyah Nur Azizah, Sudarmiatin and Wening Patmi Rahayu 2025. Implementation of the 7P MIX Marketing Strategy in Iwabeka Cafe Services to Increase Competitiveness. Indonesian Journal of Business Analytics . 5, 6 (Dec. 2025), 3593–3608. DOI:https://doi.org/10.55927/ijba.v5i6.15785.