Luckhy Natalia Anastasye Lotte, Silvia Ekasari, Dadang Suhardi, Susanto and Halim Dwi Putra 2026. A Study of Culinary Business Marketing Strategies Using Influencers Amidst Weakening Consumer Purchasing Power. Indonesian Journal of Business Analytics . 6, 2 (May 2026), 335–344. DOI:https://doi.org/10.55927/ijba.v6i2.16463.