[1]
Nugraha, A.Y. and Wardani, N.I.K. 2023. The Effect of Product Differentiation and Electronic Word of Mouth (E-Wom) on Consumer Purchasing Decisions of the Richeese Factory in Surabaya City . Indonesian Journal of Business Analytics . 3, 4 (Aug. 2023), 967–980. DOI:https://doi.org/10.55927/ijba.v3i4.5068.