[1]
Prawita, D.W., Izaak, W.C. and Supriyono 2023. The Influence of Product Difference, Price Determination, and Brand Image on the Purchase Decision of KFC Fast Food (Kentucky Fried Chicken) in Surabaya City. Indonesian Journal of Business Analytics . 3, 4 (Aug. 2023), 1001–1016. DOI:https://doi.org/10.55927/ijba.v3i4.5197.