I.G. Ratu Gita Susila, & Ni Made Rastini. (2025). The Mediating Role of E-WOM in the Effect of Viral Marketing on Purchase Intention (A Study on Bakmi Akiu in Denpasar City). Indonesian Journal of Business Analytics , 5(4), 3065–3082. https://doi.org/10.55927/ijba.v5i4.15198