Jessica Bong Natasha, Chininta Rizka Angelia, & Daniel Susilo. (2023). Social Media Marketing Strategy in Increasing Customer Engagement of Taman Safari Ndonesia Bogor (Case Study on Instagram @Taman_Safari) . Indonesian Journal of Business Analytics, 3(2), 351–408. https://doi.org/10.55927/ijba.v3i2.3802