DECKKER, D.; SUBHASHINI SUMANASEKARA. AI and Neuromarketing – Understanding Consumer Decision Making with Artificial Intelligence – Systematic Review. Indonesian Journal of Business Analytics , [S. l.], v. 5, n. 2, p. 1929–1946, 2025. DOI: 10.55927/ijba.v5i2.13990. Disponível em: https://journal.formosapublisher.org/index.php/ijba/article/view/13990. Acesso em: 3 feb. 2026.