AFFAN NURFADILLAH ZEIN; WENDA SURYA LUGINA; JEFRY ROMDONY; YONO MAULANA. The Influence of the 5A Customer Path on Online Purchasing Decisions (Case Study: 3SECOND Kuningan). Indonesian Journal of Business Analytics , [S. l.], v. 5, n. 3, p. 2543–2554, 2025. DOI: 10.55927/ijba.v5i3.14684. Disponível em: https://journal.formosapublisher.org/index.php/ijba/article/view/14684. Acesso em: 2 jul. 2026.