GENESIS SEMBIRING; JENNY HALIM. Digital Marketing Capability as a Strategic Driver of Firm Performance: Evidence from Culinary MSMEs in Medan City. Indonesian Journal of Business Analytics , [S. l.], v. 5, n. 6, p. 3876–3895, 2026. DOI: 10.55927/ijba.v5i6.15920. Disponível em: https://journal.formosapublisher.org/index.php/ijba/article/view/15920. Acesso em: 13 may. 2026.