DEASY ASTRID NATALIA; KOMANG AGUS RUDI INDRA LAKSMANA; , I GUSTI AYU DIAH WERDHI SRIKANDI. The Influence of add-on Service Innovation on Purchasing Decisions At Resorts and Villas in Ubud Mediated by the Behavioral Intention of Multigenerational Family Tourists. Indonesian Journal of Business Analytics , [S. l.], v. 6, n. 1, p. 173–184, 2026. DOI: 10.55927/ijba.v6i1.16249. Disponível em: https://journal.formosapublisher.org/index.php/ijba/article/view/16249. Acesso em: 27 may. 2026.