MOHAMMAD FARRAAS SALSABIIL; NURUNI IKA KUSUMA W. The Influence of Brand Love and Hedonistic Lifestyle on the Purchasing Decision of Iphone Smartphones (A Study on Iphone Users From Generation Z in Surabaya). Indonesian Journal of Business Analytics , [S. l.], v. 3, n. 3, p. 583–588, 2023. DOI: 10.55927/ijba.v3i3.4836. Disponível em: https://journal.formosapublisher.org/index.php/ijba/article/view/4836. Acesso em: 24 apr. 2026.