NUGRAHA, A. Y.; WARDANI, N. I. K. The Effect of Product Differentiation and Electronic Word of Mouth (E-Wom) on Consumer Purchasing Decisions of the Richeese Factory in Surabaya City . Indonesian Journal of Business Analytics , [S. l.], v. 3, n. 4, p. 967–980, 2023. DOI: 10.55927/ijba.v3i4.5068. Disponível em: https://journal.formosapublisher.org/index.php/ijba/article/view/5068. Acesso em: 19 sep. 2024.