BRYAN, N.; ALVIN, S. Harnessing TikTok’s Marketing Potential: A Case Study of @KUCA.OFFICIAL’s Communication Strategy in Inspiring Consumer Purchase Intentions: . Indonesian Journal of Business Analytics , [S. l.], v. 3, n. 5, p. 1443–1456, 2023. DOI: 10.55927/ijba.v3i5.5329. Disponível em: https://journal.formosapublisher.org/index.php/ijba/article/view/5329. Acesso em: 19 sep. 2024.