YOGANINGSIH, T.; NAVANTY, D.; MAULIA, I. R.; DWIKOTJO, F.; ANDRIAN, A. The Implications of Market Segmentation, Positioning, and Lifestyle on KPOP Merchandise Online Marketing (Case Study on NCT Community). Indonesian Journal of Business Analytics , [S. l.], v. 3, n. 6, p. 1991–2006, 2023. DOI: 10.55927/ijba.v3i6.5863. Disponível em: https://journal.formosapublisher.org/index.php/ijba/article/view/5863. Acesso em: 27 may. 2026.