LAELA ISNAENI; MUTIA FEBRIANI; ATHIYATUL AULA; TIARA MUTHIARSIH. The Influence of Product Placement and Event Sponsorship on Brand Awareness (A Study on Kopiko Products in the Korean Drama Vincenzo). Indonesian Journal of Business Analytics , [S. l.], v. 4, n. 3, p. 1148–1161, 2024. DOI: 10.55927/ijba.v4i3.9414. Disponível em: https://journal.formosapublisher.org/index.php/ijba/article/view/9414. Acesso em: 10 may. 2026.