PRIANTONO; NUR' ALIMAH; SOESANTY MAULANY; RAHMADI. The Influence of E-Wom, Online Advertising, Content Marketing on Buying Decisions in the Shopee Marketplace Through Mediation of Customer Engagement . Indonesian Journal of Business Analytics , [S. l.], v. 4, n. 3, p. 1296–1311, 2024. DOI: 10.55927/ijba.v4i3.9503. Disponível em: https://journal.formosapublisher.org/index.php/ijba/article/view/9503. Acesso em: 25 jun. 2026.