PRAWITA, D. W.; IZAAK, W. C.; SUPRIYONO. The Influence of Product Difference, Price Determination, and Brand Image on the Purchase Decision of KFC Fast Food (Kentucky Fried Chicken) in Surabaya City. Indonesian Journal of Business Analytics , [S. l.], v. 3, n. 4, p. 1001–1016, 2023. DOI: 10.55927/ijba.v3i4.5197. Disponível em: https://journal.formosapublisher.org/index.php/ijba/article/view/5197. Acesso em: 15 jul. 2024.