Mala, Iva Khoiril, et al. “The Effect of Social Media Marketing, E-WoM on Purchase Intention Mediated by Brand Image and Brand Trust: Halal Product FnB MSMEs in Malang City”. Indonesian Journal of Business Analytics , vol. 3, no. 5, Oct. 2023, pp. 1939-56, doi:10.55927/ijba.v3i5.6358.