1.
Nainggolan ISP. The Attitude of Generation Z Towards YouTube Skippable Ads: An Empirical Study on Lokalate Ads. IJBA [Internet]. 2022 Apr. 15 [cited 2026 Apr. 19];1(1):17-32. Available from: https://journal.formosapublisher.org/index.php/ijba/article/view/2