1.
Prawita DW, Izaak WC, Supriyono. The Influence of Product Difference, Price Determination, and Brand Image on the Purchase Decision of KFC Fast Food (Kentucky Fried Chicken) in Surabaya City. IJBA [Internet]. 2023 Aug. 30 [cited 2024 Sep. 19];3(4):1001-16. Available from: https://journal.formosapublisher.org/index.php/ijba/article/view/5197