Bryan N, Alvin S. Harnessing TikTok’s Marketing Potential: A Case Study of @KUCA.OFFICIAL’s Communication Strategy in Inspiring Consumer Purchase Intentions: . IJBA [Internet]. 2023 Oct. 15 [cited 2024 Sep. 19];3(5):1443-56. Available from: https://journal.formosapublisher.org/index.php/ijba/article/view/5329