Indonesian Journal of Business Analytics

Human Resource Development to Strengthen Competitiveness in the Global Digital Market Era

2026-04-24T08:29:26+00:00

Human resource development is a key pillar in a country's economic transformation. In today's digital and knowledge-based economy, human resources are no longer simply production factors like machines or land, but rather strategic assets that determine global competitiveness. In the digital world, competitive advantage no longer lies in the ownership of physical assets, but rather in data mastery, creativity in problem-solving, and the ability to build trust with consumers worldwide. Human involvement in the global digital market also includes a strategic role in navigating the complexities of varying cultures and regulations in each country. This study aims to provide an analysis of human resource development to strengthen competitiveness in the global digital market era. This analysis uses a qualitative approach from the perspective of a human resources expert. The research findings demonstrate Dave Ulrich and Josh Bersin's understanding that a paradigm shift in human resource management in the global digital market era is no longer merely an option, but a necessity for survival. In the global digital market, the competitiveness of a nation or company is no longer determined by the possession of natural resources, but by the quality of its human capital.

The Role of Job Satisfaction in Mediating the Effect of Work-Life Balance on Turnover Intention among Sales Employees at Fifgroup Cirebon

2026-04-12T01:26:14+00:00

The research investigates how job satisfaction functions as an intermediary in the relationship between work–life balance and employees’ intention to leave, focusing on sales staff at FIFGROUP in Cirebon. A quantitative method with an associative framework was applied. The sample consisted of 109 participants selected through purposive sampling, with the size determined using the Slovin formula. Data collection was conducted באמצעות a structured questionnaire using a Likert scale, and the analysis employed SEM-PLS techniques. The findings indicate that a better work–life balance contributes positively to higher levels of job satisfaction, while simultaneously decreasing the likelihood of turnover intention. In addition, job satisfaction itself is found to reduce employees’ intention to resign and plays a mediating role in the relationship between the two variables. Overall, the study highlights that organizational efforts to improve work–life balance.

Analysis of Transparency, Accountability, and Corporate Governance on Financial Performance in Digital Companies

2026-04-24T08:24:31+00:00

The development of financial performance in the digital company sector over the past decade reflects a highly dynamic transformation from an aggressive growth phase to a more stable profitability phase. In the early stages of growth, digital companies tended to prioritize market expansion and massive user acquisition, often recording negative operating cash flow in order to build a dominant ecosystem. The purpose of this study is to analyze the influence of transparency, accountability, and corporate governance on financial performance in digital companies. This research is a comparative causal study with a quantitative approach. The population of this study was digital companies listed on the Indonesia Stock Exchange during the reporting years 2020 to 2025, with criteria including technology issuers, data centers, and digital banks. The sampling technique used was purposive sampling. Based on predetermined criteria, the sample in this study was 15 digital companies. This research analysis uses multiple linear regression analysis. The results show that transparency has a significant effect on financial performance in digital companies. Accountability has a significant effect on financial performance in digital companies. Corporate governance has a significant effect on financial performance in digital companies.

Anchoring Effects and Valuation Persistence in the Indonesian Consumer Non-Cyclical Sector: A Dynamic System GMM Approach

2026-04-24T09:01:36+00:00

This study investigates market valuation determinants within the Indonesian consumer non-cyclical sector (2018–2024). Utilizing a dynamic System Generalized Method of Moments (System GMM) approach on 58 firms, the research examines the impact of Altman Z”-Score, Piotroski F-Score, Mohanram G-Score, and Beneish M-Score on Price to Book Value. Findings reveal strong valuation persistence, where lagged Price-to-book Value (PBV) serves as the primary anchor, while traditional accounting signals exhibit limited immediate influence. This highlights the psychological-adaptive nature of defensive sector valuations in emerging markets. The results suggest that historical momentum outweighs conventional fundamental signals, contributing to the literature on valuation inertia and signaling effectiveness in stable industries. This research provides critical insights for investors navigating defensive asset pricing.

The Influence of Foreign Investment, Domestic Investment, and District Minimum Wages on Regional Original Income in Bali Province

2026-04-28T09:16:26+00:00

This study aims to analyze the effect of Foreign Direct Investment (FDI), Domestic Investment (DI), and Regency/Municipal Minimum Wages on Regional Original Revenue (ROR) in Bali Province. ROR is an important indicator of regional fiscal independence, which is influenced by various economic factors, particularly investment and labor market conditions. This study uses secondary data consisting of FDI, DI, minimum wages, and ROR across regencies/municipalities in Bali Province during the period 2020–2024, obtained from the Central Bureau of Statistics and relevant institutions. The analytical method employed is panel data regression using the Fixed Effect Model (FEM), which was selected based on the Chow test and Hausman test results. The findings indicate that, partially, FDI and minimum wages have a positive and significant effect on ROR, while domestic investment does not have a significant effect. Simultaneously, FDI, domestic investment, and minimum wages significantly affect Regional Original Revenue in Bali Province. These results suggest that foreign investment and wage policies play an important role in strengthening regional fiscal capacity through increased economic activity and purchasing power. Therefore, local governments are expected to promote a conducive environment for foreign investment and implement balanced wage policies to sustainably enhance Regional Original Revenue.

Marketing Public Relations Live Streaming: Case Study on Building Brand Awareness for Browie Products

2026-04-17T03:43:49+00:00

The development of digital technology has transformed marketing communication practices, particularly through the use of Live Straming on social media. Live Streaming enables teo-way communication between brands and audiences, thereby strengthening Marketong Public Relations (MPR) strategies in building Brand awareness. This study aimns to examine the use of Live Streaming as an MPR stratey by browie in creating brand awareness among young consumers. This research employs a qualitative approach using a case study method. The analysis is grounded in the Marketing Public Relations theory proposed by Harris (1998), specifically the concepts of pull strategy, push strategy, and pass strategy, as well as the Brand awareness theory bu Keller (1993), which includes brand recognition, brand recall, top-of-mind awareness. The study utilized observation as its mode of data gathering of the TikTok account @browie_official, detailed interviews with the management team, and live streams hosts, and also Browie audience, and other supporting documentation. It is evident from the findings that Browie Live Streaming activities also are not exclusively directed at making a sale but also serve as communication space which induces audience engagement and trust. Product demonstrations and association, and position it self as a leading Edge in a specific product category. This study concludes that Live Streaming serves as an effective MPR instrument for local brands to build sustainable Brand awareness in the digital environment.

A Study of Culinary Business Marketing Strategies Using Influencers Amidst Weakening Consumer Purchasing Power

2026-04-24T08:30:01+00:00

The culinary business economy operates within a highly complex environment where operational efficiency meets constantly evolving consumer psychology. A closer look reveals that the sector's economic foundation lies in managing production costs, which are highly sensitive to changes in fiscal policy and volatility in upstream food commodity prices. The purpose of this study is to provide a study of culinary business marketing strategies using influencers amidst weakening consumer purchasing power. This research uses a qualitative approach in the form of a strategic study. This study is supported by secondary data such as books, journals, and related sources. The results of this study indicate that marketing strategies using influencers amidst weakening consumer purchasing power require a paradigm shift from simply creating desire to justifying spending on culinary businesses. Today's consumers are more selective and tend to seek real value rather than mere visual trends. The study of culinary marketing strategies using influencers in challenging economic conditions includes a shift in selection, content emphasis, strong call-to-action promotional strategies, utilization of short video platforms, and rigorous measurement of return on investment.

The Role of Trust in Mediating the Effects of Perceived Usefulness and Perceived Ease of Use on Customer Loyalty among QRIS Users in Denpasar

2026-04-17T02:36:17+00:00

The purpose of this study is to examine how trust influences customer loyalty among Denpasar City QRIS users in relation to perceived usefulness and perceived ease of use. The study used a quantitative methodology, and 120 QRIS users who were chosen by purposive sampling were given questionnaires to complete. Partial Least Squares Structural Equation Modelling (PLS-SEM) was used to analyse the data in order to look at direct and mediating correlations between variables. The results show that customer loyalty is positively and significantly impacted by perceived usefulness, but not by perceived simplicity of use. Customer loyalty is greatly impacted by trust, which is heavily influenced by perceived utility and perceived simplicity of use. Additionally, mediation analysis reveals that trust fully mediates the association between perceived ease of use and customer loyalty and somewhat mediates the relationship between perceived usefulness and customer loyalty.

Human Resource Transformation Opportunities Towards a Golden Indonesia 2045

2026-04-24T08:28:39+00:00

Human resource transformation is the most crucial pillar in realizing the vision of Golden Indonesia 2045, as this momentum coincides with the peak of the demographic bonus, which must be converted into a competitive advantage on a global scale. The purpose of this study is to provide an explanation of human resource transformation opportunities towards a Golden Indonesia 2045. This research is presented using a qualitative and descriptive approach. These qualitative and descriptive approaches are supported by secondary data such as books and journals. The results show that human resource transformation is the first pillar of the Golden Indonesia 2045 vision. With the goal of becoming one of the world's five largest economic powers, Indonesia can no longer rely solely on natural resources but must shift to an innovation and knowledge based economy. These opportunities include leveraging the demographic bonus, digital transformation and the gig economy, industrial downstreaming and the absorption of specialized labor, and reform of the education and vocational systems.

Green Product Marketing Strategy for Micro, Small, and Medium Enterprises in Digital-Based Markets

2026-04-24T08:24:01+00:00

The biggest challenge has now shifted from why we should do it to how we finance and accelerate the transition. The implementation of a green economy has evolved from a mere theoretical concept to a major agenda for global and national policy. Its development is driven by the urgency of the climate crisis and the realization that conventional, exploitative economic growth is no longer sustainable. Green product marketing has undergone a major transformation, especially entering 2026. The focus is no longer simply on eco-friendly labels, but has become a strategic necessity and a key pillar in global and local business operations. This study aims to describe green product marketing strategy for micro, small, and medium enterprises in digital-based markets. The approach chosen to explain this presentation uses a qualitative approach based on strategic analysis. The Research results show that green product marketing by micro, small, and medium enterprises in digital-based markets is not just a trend, but rather a strategic response to shifting consumer behavior, which is increasingly concerned with environmental issues. These strategic responses include value-based narratives, green branding optimization, utilization of social proof, packaging strategies, community-based audience targeting, and price transparency.

The Influence of Competency, Communication, and Work Ethic on Employee Effectiveness at the North Sumatera Governor's Office (Case study at the North Sumatra Governor's Office)

2026-04-30T11:02:58+00:00

This investigation purposes to analyze the influence of competence, communication, and work ethic on employee effectiveness at the Governor’s Office of North Sumatra. The background of this research is based on the importance of human resource quality in achieving organizational goals, particularly in the public sector which requires effective and efficient public services. The study employed a quantitative approach by involving all administrative employees as respondents, and the data were analyzed utilizing multiple linear regression. The outcomes reveal that competence, communication, and work ethic each have a positive and significant impact on work effectiveness, both partially and simultaneously. This indicates that employee effectiveness is strongly affected by skills, knowledge, clear communication patterns, and a strong work ethic. These findings imply that management needs to prioritize competence development, establish effective communication, and foster a high work ethic to achieve optimal employee effectiveness

The Role of Work Motivation in Mediating Human Resource Competence on MSME Performance in Serang City

2026-04-17T03:44:27+00:00

This study analyzes the mediating role of work motivation in the relationship between individual competency and the performance effectiveness of MSMEs in Serang City. This study adopted a quantitative methodology with a purposive sampling technique, targeting business owners with at least one year of experience. Based on comprehensive data analysis, it is evident that improving human resource competency directly drives MSME performance improvement and strengthens work motivation. Furthermore, work motivation acts as a significant mediating variable, indicating that business efficiency depends not only on professional skills but also on a strong work drive. Therefore, sustainable MSME development strategies must integrate skills enrichment with motivational enhancement programs to achieve optimal operational results

The Effect of Financial Literacy and Digital Literacy on Employee Performance at PT XYZ, Tangerang City

2026-04-24T08:34:30+00:00

This study examines how financial literacy and digital literacy affect employee performance at PT XYZ in Kota Tangerang, addressing gaps on combined literacy impacts and managerial mediation. Using a quantitative explanatory design, financial literacy (X1) and digital literacy (X2) were tested as predictors of employee performance (Y) via multiple linear regression in SPSS 22. A purposive sample of 48 employees provided data collected March–June 2023. Assumption tests supported parametric analysis. The model explained 67.1% of performance variance (R2 = 0.671), with both literacies showing positive relationships with employee performance. Findings imply that integrated capacity-building in financial and digital skills—paired with managerial development and digital adoption strategies—can substantially improve individual and organizational outcomes in Tangerang’s competitive MSME context.

The Impact of Influencer Marketing on Brand Awareness, Customer Brand Engagement, and Overall Brand Quality: Evidence from Optimum Gym Yogyakarta

2026-04-17T01:56:09+00:00

The objective of this study is to investigate the impact of influencer marketing on brand awareness, customer brand engagement, and overall brand quality in the fitness industry, particularly at Optimum Gym Yogyakarta. The increase in competition in the fitness industry as well as the shift toward digital marketing strategies using influencers, as applied by Optimum Gym using the fitness influencer "Om Yudis", motivate this study. Following the screening procedure, which yielded 229 replies, the data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS 4.0. 142 of these answers were deemed legitimate. The findings demonstrate that customer brand engagement, brand awareness, and overall brand quality are all positively and significantly impacted by influencer marketing. Overall brand quality, however, is not much impacted by brand awareness. On the other hand, Influencer Marketing and Overall Brand Quality are mediated by Customer Brand Engagement, which has a major influence on Overall Brand Quality. These results imply that improving consumer engagement is more crucial to the success of influencer marketing tactics than merely raising brand recognition. In order to improve the image of brand quality, Optimum Gym is advised to concentrate on tactics that promote customer engagement and involvement.