Broto, F.S.W.W. , Karnalim, T. and Anastasia, M. 2024. The Influence of Viral Marketing and Brand Awareness on Consumer Purchase Intentions for Mixue Beverage Products in Malang. International Journal of Business and Applied Economics. 3, 4 (Aug. 2024), 749–766. DOI:https://doi.org/10.55927/ijbae.v3i4.10350.