[1]
Fadillah, F., Husen, A. , Suparno, S. and Martono, A. 2025. The Role of Study on Green Marketing Practices as a Moderation Variable in the Relationship of Service Quality and Store Atmosphere to Purchase Decisions in Management Students: A Structural Equation Modelling Study. International Journal of Business and Applied Economics. 4, 1 (Jan. 2025), 399–412. DOI:https://doi.org/10.55927/ijbae.v4i1.12838.